Purpose
1.2. Ensure synchronized, real-time product data (availability, pricing, description) across wholesale and retail channels.
1.3. Reduce manual intervention, limit stock discrepancies, accelerate response to market demands, and manage product catalogs more efficiently.
1.4. Enable bulk product uploads, inventory adjustments, and attribute modifications directly from centralized business systems.
1.5. Improve sales opportunities, brand consistency, and supplier relationships through seamless update automation.
Trigger Conditions
2.2. Manual product attribute update by category managers.
2.3. Scheduled batch refresh for catalog synchronization.
2.4. Discontinued or new product introduced in the inventory system.
2.5. External pricing or regulatory change requiring immediate product record update.
Platform Variants
3.1. Amazon Seller Central
• API: Feeds API – SubmitFeed for product listings/bulk inventory updates
• Sample: configure credentials, use POST to upload Inventory Feed, trigger on product change event
3.2. eBay
• Feature: Trading API – ReviseFixedPriceItem/ReviseInventoryStatus
• Sample: API token setup, POST with ItemID and updated fields upon SKU update
3.3. Shopify
• API: Admin API – Product/Inventory endpoints
• Sample: configure private app, use PUT /admin/api/products.json for updates
3.4. Walmart Marketplace
• API: Marketplace APIs – Item Setup and Maintenance
• Sample: API key setup, POST updated product details via /v3/feeds
3.5. WooCommerce
• Feature: REST API – Products endpoint
• Sample: generate API keys, use PUT /wp-json/wc/v3/products/{id} to push changes
3.6. BigCommerce
• API: Catalog API – Products/Pricing endpoints
• Sample: configure OAuth, PATCH /stores/{store_hash}/v3/catalog/products/{id}
3.7. Magento Commerce
• Feature: REST API – CatalogProductRepositoryV1
• Sample: set integration token, POST /V1/products for batch updates
3.8. Alibaba
• Feature: Open Platform – Product Listing API
• Sample: configure API credentials, POST with updated inventory and price list
3.9. Rakuten
• API: RMS Web Service – inventory and product API
• Sample: API user setup, call product.update endpoint with XML data
3.10. MercadoLibre
• Feature: Items API – update product endpoint
• Sample: OAuth integration, PUT /items/{item_id} upon product changes
3.11. Lazada
• API: Open Platform – Product Update endpoint
• Sample: app secret setup, POST /api/v2/product/update_quantity_price
3.12. JD.com
• Feature: Open API – Product Management methods
• Sample: integrate with access keys, submit product.update batch jobs
3.13. Flipkart
• API: Seller API – Product and Inventory endpoints
• Sample: configure OAuth, POST /api/seller/product/upload
3.14. Faire
• Feature: Partner API – Products endpoint
• Sample: API key setup, POST /v1/products/bulk-update
3.15. Instacart
• API: Retailer Integration APIs – Product and Catalog endpoints
• Sample: credential setup, PUT /catalog/v2/products for updates
3.16. Target Plus
• Feature: Partner API – Item Feed endpoint
• Sample: credential configuration, submit XML feed with updated product data
3.17. Google Shopping Actions
• API: Content API for Shopping – Products endpoint
• Sample: set account credentials, PATCH /content/v2/products/{id}
3.18. Zalando
• Feature: Partner API – Article Management
• Sample: token setup, POST /articles/update-stock-and-price
3.19. Allegro
• API: REST API – Offers endpoint
• Sample: token authorization, PATCH /sale/offers/{offerId}
3.20. Etsy
• Feature: Open API v3 – Listings endpoint
• Sample: configure app, PUT /v3/application/shops/{shop_id}/listings/{listing_id}
Benefits
4.2. Reduces manual errors and time spent updating each marketplace separately.
4.3. Enhances scalability for wholesalers adding new platforms or managing seasonal products.
4.4. Boosts revenue by ensuring accurate product visibility and pricing everywhere.
4.5. Accelerates operational response to supply chain or compliance changes.
4.6. Centralizes product management for better analytics, reporting, and compliance.