Order confirmation notifications to customers

Purpose

1. Automatedly deliver order confirmation notifications to customers immediately after an order is placed through any sales channel (B2B/B2C, e-commerce, phone, PoS).

2. Automate notification delivery using SMS, email, push notifications, or messaging apps for transactional assurance.

3. Ensure every customer receives a real-time, accurate update on their purchase, expected delivery, order tracking, and support details.

4. Automate communications for branded experiences and reduced manual follow-ups by sales or admin teams.

Trigger Conditions

1. New sales order created and marked as confirmed in ERP, CRM, or eCommerce systems.

2. Order status changes from “pending” to “confirmed” or “processing”.

3. Successful payment event received/recorded.

4. Entry of customer communication details (SMS/Email/Messaging) available for automated delivery.

Platform Variants

1. Twilio SMS

• Feature/Setting: Automate programmable SMS API — Configure POST to /Messages endpoint for real-time SMS on order confirmation.
  

2. SendGrid

• Feature/Setting: Automate dynamic transactional templates — Use Mail Send API for emailing branded confirmations to customer’s inbox.
  

3. Microsoft Outlook (Office365)

• Feature/Setting: Automate “Send email” action via Graph API trigger from new/updated order events.
  

4. Gmail

• Feature/Setting: Automate send email using Gmail API, integrating with order systems for real-time confirmation message automation.
  

5. WhatsApp Business API

• Feature/Setting: Automate “message send” endpoint to notify customer mobile in WhatsApp upon order event.
  

6. Slack

• Feature/Setting: Automate “chat.postMessage” API to post confirmation to dedicated customer channels if corporate purchases.
  

7. Pusher Beams

• Feature/Setting: Automate push notifications for web/mobile app via Beams’ publish to customer device tokens.
  

8. Firebase Cloud Messaging

• Feature/Setting: Automate server-side call to FCM send endpoint for device push on confirmation.
  

9. HubSpot CRM

• Feature/Setting: Automate workflow to trigger email/SMS based on deal/order property change.
  

10. Zoho CRM

• Feature/Setting: Automate functions and workflows to send confirmation via integrated mail/SMS provider when “Order Confirmed” is set.
  

11. Salesforce

• Feature/Setting: Automate Process Builder/Flow/Outbound Message to send confirmation via Email or SMS app integrator.
  

12. Shopify

• Feature/Setting: Automate Order Notification webhook to email/SMS app to trigger messages to customer after purchase.
  

13. WooCommerce

• Feature/Setting: Automate webhook or REST API trigger on “order status=processing” for integration with mail/SMS API.
  

14. Amazon SNS

• Feature/Setting: Automate topic publish to customer’s mobile/email endpoint with order details.
  

15. Mailgun

• Feature/Setting: Automate email sending by POSTing to /messages endpoint with personalized confirmation content.
  

16. ClickSend

• Feature/Setting: Automate SMS/email delivery by using Order Confirm trigger in workflow, integrating with ClickSend’s API.
  

17. Postmark

• Feature/Setting: Automate transactional email API for fast, inbox-priority confirmation sending.
  

18. ActiveCampaign

• Feature/Setting: Automate email/SMS via triggered automation built around order event in connected platform.
  

19. MessageBird

• Feature/Setting: Automate programmable SMS or WhatsApp API to deliver order confirmation real-time.
  

20. Telegram Bot API

• Feature/Setting: Automate sendMessage method to individual customers with their order info as automated Telegram notice.
  

21. Intercom

• Feature/Setting: Automate in-app message via Intercom’s conversation API event trigger for confirmation.
  

22. Viber Business Messages

• Feature/Setting: Automate Viber API “send_message” function for confirmations on order finalized.
  

23. Plivo

• Feature/Setting: Automate SMS delivery using Plivo message API with dynamic order variables on creation trigger.
  

24. Mandrill (Mailchimp Transactional)

• Feature/Setting: Automate Orders API + Mandrill send pipeline for robust transactional confirmation.
  

Benefits

1. Automates communications to minimize manual workload for staff and sales teams.

2. Increases customer trust and professionalism with instant, accurate notifications.

3. Prevents missed or delayed order confirms, automating compliance and record-keeping.

4. Supports omnichannel automation (SMS, email, push, in-app) for flexible customer preferences.

5. Enables scalable sales automation, handling any order volume with zero extra human resources.