Abandoned cart follow-up emails

Purpose

1.1. Automate abandoned cart follow-up emails to recover potential lost sales by reaching out to customers who left items in their carts without completing purchases.
1.2. Automatedly remind customers about their abandoned carts, incentivizing them with discounts or product highlights to complete transactions.
1.3. Automates customer re-engagement and boosts conversion rates by sending timely and relevant follow-ups based on cart status, enhancing sales and order management efficiency for kite shops.

Trigger Conditions

2.1. Cart is abandoned with items remaining for a specified duration (e.g., 1 hour, 24 hours).
2.2. User is logged in or has provided an email address.
2.3. No successful order linked to the abandoned cart within the threshold period.
2.4. Automation is triggered by e-commerce backend, CRM, or via webhooks.

Platform variants

3.1. Mailchimp
• Function/API: Campaign Automations — configure "Abandoned Cart Email" workflow with cart data import via integration.
3.2. Klaviyo
• Function/API: Flows — automate abandoned cart sequences using "Started Checkout" event.
3.3. ActiveCampaign
• Function/API: Automations — trigger email on e-commerce abandoned cart event with custom triggers.
3.4. HubSpot
• Function/API: Workflows — automate follow-up emails upon abandoned cart trigger from store integration.
3.5. Shopify
• Function/API: Shopify Flow — trigger "Abandoned Checkout" and automate emails via template.
3.6. WooCommerce
• Function/API: AutomateWoo plugin — set 'Cart Abandoned' trigger and automate templated emails.
3.7. SendGrid
• Function/API: Marketing Campaigns — use API to send email on cart abandonment event.
3.8. Twilio SendGrid
• Function/API: Automation Trigger — link e-commerce event via API and automate email dispatch.
3.9. Salesforce Marketing Cloud
• Function/API: Journey Builder — automate journey using cart abandonment data from Commerce Cloud.
3.10. Omnisend
• Function/API: Automation Workflows — enable 'Cart Abandonment' automated workflow.
3.11. Drip
• Function/API: Workflows — automate abandoned cart follow-up tied to e-commerce events.
3.12. MailerLite
• Function/API: Automation — set trigger as e-commerce cart abandonment.
3.13. Moosend
• Function/API: Automation Workflow — trigger with "Abandoned Cart" event in WooCommerce or Shopify.
3.14. Constant Contact
• Function/API: Email Automation — configure abandoned cart automated sequence.
3.15. Freshmarketer
• Function/API: Journey Builder — automate cart abandonment email workflow.
3.16. AWeber
• Function/API: Campaigns — automation emails pulled from e-commerce events by tag.
3.17. GetResponse
• Function/API: Marketing Automation — abandoned cart trigger using store API integration.
3.18. Intercom
• Function/API: Custom Bots — automation with webhook trigger for cart abandonment events.
3.19. BigCommerce
• Function/API: Abandoned Cart Saver — enable automator to notify customers who abandon carts.
3.20. Magento
• Function/API: Email Automations — set up automated abandoned cart reminder configuration.
3.21. Zoho CRM
• Function/API: Workflow Automation — custom workflow for e-commerce cart abandonment with email action.
3.22. Pabbly
• Function/API: Email Automation — connect e-commerce platform trigger with automated campaign.

Benefits

4.1. Automates follow-ups, boosting recovery of abandoned sales opportunities.
4.2. Automation increases operational efficiency by reducing manual outreach.
4.3. Streamlines customer engagement with personalized, timely email workflows.
4.4. Automated communication results in higher customer return rates and satisfaction.
4.5. Facilitates scalable, automatable processes for kite shops to maximize conversions and revenue.