Purpose
Trigger Conditions
2.2. Cart total crosses defined threshold.
2.3. Customer applies a promo code at checkout.
2.4. Customer group-based eligibility (e.g. returning customers, newsletter subscribers).
2.5. Seasonal campaign or event timing.
2.6. Abandoned cart detected.
2.7. Customer submitted special request or coupon in-store or via support.
2.8. Social media follow or engagement triggers.
2.9. Referral code triggered by affiliate sale.
2.10. Inventory clearance events set by admin.
Platform Variants
3.1. Shopify
• Function: Price Rules API — configure discount codes, usage limits, and customer group restrictions.
3.2. WooCommerce
• Function: REST API (wp-json/wc/v3/coupons) — auto-generate or assign coupons to orders/users.
3.3. Salesforce Commerce Cloud
• Feature: Create/Update Promotions & Coupon API — trigger discount allocation by customer segment or campaign.
3.4. Magento
• API: SalesRule Coupon Management — automate coupon creation and attach to customer profiles.
3.5. BigCommerce
• API: Coupons endpoint — create cart-level offers, email unique codes to customers.
3.6. Square
• API: Catalog Discounts — assign discount_id to newly created invoices/orders.
3.7. Lightspeed Retail
• Feature: Discounts API — configure employee-triggered and automated discounts per transaction.
3.8. Vend (now Lightspeed)
• API: Promotions/Discounts — auto-apply discounts via rules for products/SKUs.
3.9. SAP Hybris
• Feature: Promotion Rules Engine — execute dynamic, targeted price changes based on rule matches.
3.10. NetSuite
• SuiteScript/RESTlet: Create promo code records and associate with sales orders via script triggers.
3.11. Microsoft Dynamics 365 Commerce
• Feature: Discounts/Promotions API — automate eligibility assignment from CRM touchpoints.
3.12. Oracle CX Commerce
• Feature: Promotions API — segment-based or event-driven promo logic configs.
3.13. Klarna
• API: Order Management — apply merchant discounts at checkout or post-purchase.
3.14. PayPal
• API: Smart Payment Buttons with discount logic — inject discount parameters based on custom logic.
3.15. Stripe
• API: Coupons & Promotion Codes — auto-assign on eligible payment_intents or checkout_sessions.
3.16. Zoho CRM
• Function: Workflow Automation — create task to assign or email offer code upon qualifying deal trigger.
3.17. HubSpot
• Feature: Workflows & Deals API — generate and email unique discount codes upon lifecycle stage changes.
3.18. Mailchimp
• API: Automated emails with discount code merge tags on email triggers (cart abandon, new subscriber, etc.).
3.19. Klaviyo
• Integration: Triggered Flows — send custom one-time codes upon event conditions (purchase, signup, etc.).
3.20. Intercom
• Webhook: Custom bot to send verified discount code via in-app chat or support event trigger.
3.21. Zendesk
• Feature: Triggers & Automations — auto-send or log unique promo codes on ticket events (customer loyalty, complaint resolution, etc.).
3.22. Freshdesk
• Feature: Scenario Automations — automatically email or message discount offers when specific ticket tags are applied.
3.23. Facebook Messenger
• API: Automated Messages — deliver offer codes on set keywords/engagement responses.
3.24. WhatsApp Business API
• Template Message: Send personalized discount codes when customer meets campaign logic.
Benefits
4.2. Minimizes manual process, reducing errors and administrative overhead.
4.3. Enables hyper-targeted, multi-channel promotional tactics.
4.4. Promotes loyalty and conversion with minimal staff intervention.
4.5. Ensures accurate promotion tracking, reporting, and compliance across sales channels.