Sales & Order ProcessingPurpose
1.2. Enable centralized, rule-based promotional pricing logic deployment to e-commerce, wholesale, distributor, and retail endpoints.
1.3. Minimize errors and delays in manual price updates; ensure real-time synchronization wherever price-sensitive transactions occur.
1.4. Support multi-market, multi-currency, and region-specific compliance for alcohol pricing, accommodating time-limited and recurring campaigns.
1.5. Facilitate analytics collection for promotion effectiveness and margin impact assessment.
Trigger Conditions
2.2. Pre-defined promotion window start/end time reached.
2.3. Manual override or update submitted by sales/marketing team.
2.4. Detection of competitor promotions via monitoring or feeds.
2.5. Product inventory crossing threshold, triggering clearance event pricing.
2.6. Scheduled sync intervals (e.g., every hour/day).
2.7. Integration with distributor or retailer ordering portal update events.
Platform Variants
3.1. SAP ERP
• Function: OData API for Product Price Update
• Sample: Configure outbound OData service to expose price fields and trigger on PROMOTION_CHANGE event.
3.2. Oracle NetSuite
• Function: REST API – PriceLevel object update
• Sample: Enable REST Web Services; PATCH /priceLevel/{id} when promotion triggers detected.
3.3. Microsoft Dynamics 365
• Function: ProductPriceLevel entity, Webhook
• Sample: Push Webhook to update PriceLevel on promotion entity change.
3.4. Salesforce
• Function: PricebookEntry object, Flow Builder
• Sample: Automated Flow updating relevant PricebookEntry records when a Promotion custom object changes.
3.5. Shopify
• Function: Admin API, Price Rule endpoint
• Sample: POST/PUT to /admin/api/2024-01/price_rules.json for new promotion rules.
3.6. WooCommerce
• Function: REST API, Product endpoint
• Sample: PATCH /wp-json/wc/v3/products/{id} with sale_price and regular_price.
3.7. BigCommerce
• Function: Catalog Price List API
• Sample: PUT /v3/pricelists/{pricelist_id}/records to adjust for promotions.
3.8. Magento Commerce
• Function: REST API, Catalog Rules
• Sample: POST /V1/catalogRule with promo details when scheduled change occurs.
3.9. SAP Commerce Cloud
• Function: Promotions Module (Impex, API)
• Sample: Use ImpEx import or Promotion REST API to inject time-based pricing rules.
3.10. Salsify
• Function: Product Information Management API
• Sample: PATCH /products/{id} to update promotional price attribute.
3.11. Segment
• Function: Track API for promotion events
• Sample: Track promotion event to notify downstream price sync services.
3.12. MuleSoft
• Function: Flow, HTTP Request connector
• Sample: Configure HTTP Request to relevant endpoint with PRICING_UPDATE payload.
3.13. Integromat (Make)
• Feature: HTTP module, schedule/update action
• Sample: Poll for promotion records and push updates to all integrated platforms.
3.14. Google Sheets
• Function: Apps Script, OnChange trigger
• Sample: Script listens for promotion row edit and calls external APIs to update prices.
3.15. Airtable
• Function: Scripting block, Webhook automation
• Sample: On new/edited promotion, call external endpoint for price update.
3.16. HubSpot
• Function: Workflow automation, Product API
• Sample: Trigger workflow to PATCH product pricing on promotion update.
3.17. Zendesk Sell
• Function: Custom Fields, API update
• Sample: API PATCH to deal/product field when pricing changes.
3.18. ServiceNow
• Function: Flow Designer, REST Step
• Sample: Flow detects promotion record update, issues outbound REST for price update.
3.19. Oracle Fusion Cloud
• Function: Pricing and Promotion API
• Sample: PATCH Promotion REST resource to cascade pricing change.
3.20. QuickBooks Online
• Function: Products & Services API
• Sample: Modify item rate via PATCH /v3/company/{companyId}/item/{itemId}.
3.21. ChannelAdvisor
• Function: Inventory Price API
• Sample: PATCH /v1/Inventory/Item/{sku}/Price on promotion event.
3.22. TradeGecko (QuickBooks Commerce)
• Function: Products API
• Sample: PATCH /products/{id} to propagate promotional rates.
3.23. JDEdwards (Oracle JD Edwards)
• Function: Business Services (BSSV – Price Update)
• Sample: Call BSSV service F4106Mgr to set new promotional price.
Benefits
4.2. Ensures consistent pricing across all channels and markets in real time.
4.3. Maximizes promotional campaign effectiveness and revenue gain.
4.4. Facilitates compliance with location-specific price regulations for alcohol.
4.5. Enhances agility to match or respond to competitive market changes.
4.6. Provides robust audit trail for all price changes and rationale.
4.7. Significantly reduces operational workload for pricing and sales teams.
4.8. Enables rapid rollback or adjustment of erroneous promotions.
4.9. Improves customer experience with up-to-date and reliable pricing.
4.10. Enables data-driven evaluation of promotional impact on bookings and margins.