Purpose
1. Automate the sharing of student achievements to social platforms, email, and community channels to celebrate progress, increase engagement, and market the knitting instruction business.
2. The automation captures achievement data (e.g., certificate earned, project completed), formats narrative/posts, attaches images, and publishes with tags/mentions across diverse platforms, reducing manual effort and ensuring timely recognition.
3. The purpose includes automating the promotion of knitting successes to attract new students and retain current ones by spotlighting learner progress.
Trigger Conditions
1. Automated trigger on entry of new student achievement in CRM, LMS, or form submission.
2. Automatic trigger upon uploading project photos or after certification is marked as ‘completed’.
3. Manual approval (optional) can automate notifications to admin before public sharing.
Platform Variants
1. Facebook Pages
• Feature/Setting: Automate using Graph API, `/me/feed` endpoint to post achievements with images and hashtags.
2. Instagram
• Feature/Setting: Automated publishing via Content Publishing API, /media endpoint with structured image+caption post.
3. Twitter (X)
• Feature/Setting: Automate tweet via v2/tweets endpoint with text, image URL, and mentions.
4. LinkedIn
• Feature/Setting: `/ugcPosts` API automates achievement posting with student/project tagging.
5. Pinterest
• Feature/Setting: Pin Creator API automates sharing finished projects with hashtags.
6. YouTube
• Feature/Setting: YouTube Data API automates uploads of student walkthrough/project showcases.
7. WhatsApp Business
• Feature/Setting: Automate notifications/shares using WhatsApp Business API sendMessage endpoint.
8. Slack
• Feature/Setting: Automate achievement announcements to channels via chat.postMessage with project images/links.
9. Discord
• Feature/Setting: Automate posts using webhook URL to send embeds/images with achievement details.
10. Gmail
• Feature/Setting: Automate batch achievement emails using Gmail API, createDraft/send endpoints.
11. Mailchimp
• Feature/Setting: Automate campaign triggers for subscribers when new achievements are recorded.
12. Constant Contact
• Feature/Setting: Automated list trigger for targeted achievement emails via /activities/addContact.
13. WordPress
• Feature/Setting: Automate new blog post via REST API `/wp/v2/posts` for student spotlights.
14. Medium
• Feature/Setting: Automate publishing using /v1/users/{userId}/posts for achievement stories.
15. Google My Business
• Feature/Setting: Automator posts achievements via `accounts.locations.localPosts` API.
16. Telegram
• Feature/Setting: Automate using Bot API sendPhoto or sendMessage for public channel recognition.
17. Zapier Webhooks
• Feature/Setting: Automate trigger-action flows with Webhook (POST) integration to external apps.
18. Microsoft Teams
• Feature/Setting: Automate posts in channels via Graph API /chatMessage endpoint.
19. Trello
• Feature/Setting: Automate creation of ‘Achievement’ cards with attachments via /1/cards endpoint.
20. HubSpot CRM
• Feature/Setting: Automate timeline events when achievements are logged, automate follow-up tasks.
21. Google Drive
• Feature/Setting: Automate upload of achievement images, share links via /files: create endpoint.
22. Airtable
• Feature/Setting: Automate creation of a record in “Achievements” table, auto-link to student profile.
Benefits
1. Automates consistent student recognition, strengthening brand image and enhancing community morale.
2. Automated sharing boosts organic marketing without manual social posting.
3. Automation enables real-time sharing, amplifying reach and engagement instantly.
4. Reduces repetitive manual work, freeing up instructor time with automatable flows.
5. Automated reporting provides analytics for future marketing and student retention strategies.
Social Media & Marketing