Analytics report on campaign performance

Purpose

1.1. Automate generation of detailed analytics reports on social media campaign performance for German restaurants, covering key metrics (engagement, reach, conversions).
1.2. Automate collection, aggregation, and visualization of metrics across platforms for decision support and ongoing optimization.
1.3. Automate scheduled delivery of actionable insights to marketing teams or management, enabling fast response to trends.
1.4. Standardize automatable reporting formats aligning with industry benchmarks for German Cuisine within Food & Beverage.

Trigger Conditions

2.1. Automated trigger upon campaign end date/time.
2.2. Automate on-demand triggers via chat/email/app button.
2.3. Recurring automated schedule (daily, weekly, monthly).
2.4. Automated alert triggers if KPIs hit specified thresholds (e.g., drop in engagement).

Platform Variants

3.1. Facebook Graph API
• Feature/Setting: Automate fetching post/campaign insights via /{ad-account-id}/insights endpoint.
3.2. Instagram Graph API
• Feature/Setting: Automated metrics pull for posts/stories via /{user-id}/insights.
3.3. Google Analytics Data API
• Feature/Setting: Automate querying traffic/referral conversions by campaign source.
3.4. Twitter API v2
• Feature/Setting: Automating tweet/campaign metrics via metrics fields like public_metrics.
3.5. LinkedIn Marketing Developer Platform
• Feature/Setting: Automate report retrieval with /adAnalyticsV2 endpoint.
3.6. YouTube Analytics API
• Feature/Setting: Automate report generation for views, watch time, traffic sources.
3.7. Google Ads API
• Feature/Setting: Automate fetching campaign/ad group performance stats.
3.8. Meta Business Suite API
• Feature/Setting: Automatable cross-platform aggregated insights.
3.9. HubSpot Marketing API
• Feature/Setting: Automate pulling email campaign and social engagement analytics.
3.10. Mailchimp Reports API
• Feature/Setting: Automate report download for email performance linked to campaigns.
3.11. Salesforce Marketing Cloud API
• Feature/Setting: Automator for comprehensive cross-channel campaign analytics.
3.12. Sprout Social API
• Feature/Setting: Automate report endpoint for unified social campaign summaries.
3.13. Hootsuite Analytics API
• Feature/Setting: Automating scheduled export of social campaign data.
3.14. SEMrush API
• Feature/Setting: Automate fetching keyword and social visibility data.
3.15. Ahrefs API
• Feature/Setting: Automate report fetching for brand/campaign link and content analytics.
3.16. Pinterest API
• Feature/Setting: Automated pull for campaign performance using pins/boards metrics.
3.17. TikTok Marketing API
• Feature/Setting: Automate campaign analytics via report endpoints.
3.18. Power BI REST API
• Feature/Setting: Automate dashboard dataset refresh for campaign analytics.
3.19. Google Data Studio API
• Feature/Setting: Automate dataset integration and report sharing.
3.20. Slack Incoming Webhooks
• Feature/Setting: Automate delivery of analytics summaries to team channels.
3.21. Tableau REST API
• Feature/Setting: Automate report refreshes, scheduled extracts, and distribution.

Benefits

4.1. Automated reporting reduces manual effort, ensures consistency, and eliminates delay.
4.2. Automated cross-channel analysis provides actionable insights for campaign optimization.
4.3. Automating notifications of underperforming metrics enables quick corrective actions.
4.4. Automated delivery of targeted insights improves marketing ROI and visibility.
4.5. Enables ongoing, automatable benchmarking of performance against industry norms.