Automated requests for reviews after purchase or service

Purpose

1.1. To automatically request customer reviews after a purchase or service, enhancing dealership reputation, influencing new customers, and supporting organic social proof for Abarth luxury vehicles.
1.2. Ensures timely outreach for feedback via preferred digital channels, maximizing review collection on crucial social platforms and directories.
1.3. Drives regular inflow of fresh, verified reviews to Google, Facebook, Trustpilot, and niche automotive directories.
1.4. Promotes customer engagement and signals dealership credibility and quality to high-intent buyers.

Trigger Conditions

2.1. Completed customer transaction (vehicle purchase, service appointment, or test drive completion).
2.2. Updated deal status (CRM entry marked "Closed—Won" or "Serviced—Completed").
2.3. Delivery of vehicle or finalized handover process.
2.4. Time delay post-transaction (e.g., 48 hours after completion).
2.5. Positive NPS or survey response after service or delivery.

Platform Variants

3.1. Twilio SMS
• Feature: Programmable SMS API — configure webhook to send automated texts with review links post-transaction.
• Sample: Endpoint receives completion event; API triggers SMS containing Google and Trustpilot URLs.

3.2. SendGrid
• Feature: Marketing Campaigns API — auto-send templated review request email after flagged CRM update.
• Sample: Use transaction completion as trigger; SendGrid sends HTML email with clickable review buttons.

3.3. Mailchimp
• Feature: Customer Journeys — automate post-service feedback campaign with review links in personalized emails.
• Sample: Journey starts when Purchaser tag added; auto-email review request with dynamic fields.

3.4. HubSpot
• Feature: Workflows Automation — configure to send review invitations when deal enters post-sale stage.
• Sample: Automated email firing on lifecycle stage progression; inserts customer name and links to review sites.

3.5. Salesforce
• Feature: Process Builder/Flows — set up process for auto-email or SMS requests using completed deal trigger.
• Sample: Completed Opportunity triggers email/SMS request for review with dealership branding.

3.6. Zendesk
• Feature: Triggers/Automations — detect when ticket is marked solved and automatically email review request.
• Sample: Positive support rating closes ticket, prompts review message sent to customer.

3.7. ActiveCampaign
• Feature: Automation Builder — schedule chained review requests via email and SMS based on customer tags.
• Sample: Car delivery tag initiates automated multi-channel review follow-up.

3.8. Google Cloud Functions
• Feature: Cloud HTTP endpoint — receives webhook from dealership system and posts to Google My Business via Places API.
• Sample: Function listens for "purchase complete" event, triggers GMB review invitation email using template.

3.9. Microsoft Power Automate
• Feature: Automated Flow — triggers on Dynamics CRM update, sends review invite using Outlook, Teams, or connector app.
• Sample: Completed deal triggers Flow to dispatch a review request email or chat.

3.10. Facebook Messenger API
• Feature: Send API — delivers automated Messenger message with direct review call-to-action.
• Sample: Service completion in CRM pushes template message for Facebook page review.

3.11. WhatsApp Business API
• Feature: Message Templates — program automatic post-sale WhatsApp message with review prompt and link.
• Sample: Webhook from sales system sends templated review request.

3.12. Slack
• Feature: Workflow Builder — notify sales staff to manually follow-up for reviews or send automated review reminders in channel.
• Sample: Service desk resolves case, triggers workflow to review reminder.

3.13. Trustpilot Business API
• Feature: Invitation API — auto-sends review invitations directly after transaction event.
• Sample: API configured to send feedback invite once order flagged as completed.

3.14. Yotpo
• Feature: Review Request Automation — set scheduled review emails after purchase confirmation.
• Sample: Integration with e-commerce backend fires review campaign.

3.15. Podium
• Feature: Review Invite Messaging — automate SMS/email prompt based on DMS or CRM webhook.
• Sample: Delivery event triggers invite through Podium’s multi-channel gateway.

3.16. Reputation.com API
• Feature: Automated Review Request — schedule post-transaction invitations to customers for multi-site publishing.
• Sample: API push mapped to CRM transaction stream.

3.17. ReviewTrackers
• Feature: Request Generator — batch or real-time outbound review requests triggered by customer action.
• Sample: Outbound API hook runs after invoice finalization.

3.18. Zoho CRM
• Feature: Workflow Rules — configure rule to auto-send SMS/email with review link when deal is closed.
• Sample: Use webhooks or built-in email template for immediate request after completion.

3.19. SurveyMonkey
• Feature: Automated Surveys — send post-service feedback, collecting reviews plus satisfaction scores.
• Sample: Customer completes feedback, direct to Google/Trustpilot review page in thank-you message.

3.20. Intercom
• Feature: Post-Conversation Automation — trigger review prompt via in-app message or email when conversation resolved.
• Sample: Tag “closed-conversation” fires automated review request.

Benefits

4.1. Maximizes verified review collection across multiple platforms, strengthening online reputation.
4.2. Eliminates manual follow-up, saving staff time and ensuring consistent outreach.
4.3. Engages customers on preferred channels, increasing review response rates.
4.4. Drives organic SEO value and social proof, specifically for luxury automotive clientele.
4.5. Enables granular performance tracking and continuous improvement of customer experience.