Posting new inventory or events to social media automatically

Purpose

1.1. Automatically publish new inventory arrivals or upcoming events to social media to maximize audience engagement and drive showroom visits.
1.2. Ensure real-time promotion, consistent branding, and reduce manual workload for luxury automotive listings and event announcements.
1.3. Synchronize event and inventory updates across multiple channels for omni-channel marketing reach in the luxury car segment.

Trigger Conditions

2.1. New stock is added to inventory management system (e.g., vehicle database update).
2.2. Dealer schedules a new promotional event or test drive campaign in event calendar.
2.3. Update detected in dealership CRM or sales portal marking “ready to publish.”
2.4. Scheduled/recurring batch trigger for weekly inventory highlights.
2.5. Manual override or approval for posts below a certain price threshold or for exclusive cars.

Platform Variants

3.1. Facebook
• Feature/Setting: Graph API / Pages > /page-id/feed
• Configure: Publish vehicle photo, specs, event link, and hashtags to dealership’s Page.
3.2. Instagram
• Feature/Setting: Graph API / Instagram Basic Display > /media
• Configure: Auto-create photo or carousel post with vehicle images and event details.
3.3. Twitter/X
• Feature/Setting: POST statuses/update endpoint
• Configure: Share new inventory tweets with short description, VIN, and link to the dealer site.
3.4. LinkedIn
• Feature/Setting: LinkedIn Marketing Developer API > /ugcPosts
• Configure: Share luxury car arrivals or exclusive invites with links for professionals.
3.5. Pinterest
• Feature/Setting: Pinterest API > Create Pin
• Configure: Pin new inventory as Luxury Cars board with high-res images and price.
3.6. TikTok
• Feature/Setting: TikTok for Developers > Video Upload API
• Configure: Auto-upload short videos of new car arrivals or highlight reels of events.
3.7. YouTube
• Feature/Setting: YouTube Data API v3 > Videos: insert
• Configure: Upload HD walkthrough or dynamic teaser for each inventory update.
3.8. Google My Business
• Feature/Setting: Business Profile API > LocalPosts
• Configure: Share new inventory or events as GMB Posts to improve local SEO.
3.9. Snapchat
• Feature/Setting: Snapchat Marketing API > Ad Creation/Story Posting
• Configure: Schedule story update for luxury car unboxing or event teasers.
3.10. Reddit
• Feature/Setting: Reddit API > /api/submit
• Configure: Post inventory deals/events to relevant subreddits for car enthusiasts.
3.11. WhatsApp
• Feature/Setting: WhatsApp Business API > Send Message
• Configure: Broadcast newest arrivals as catalog messages with images and booking link.
3.12. WeChat
• Feature/Setting: WeChat Official Account API > Send Message
• Configure: Push inventory/event cards to luxury auto follower list.
3.13. Telegram
• Feature/Setting: Bot API > sendPhoto, sendMessage
• Configure: Forward vehicle photos and event reminders to subscription group channel.
3.14. Slack
• Feature/Setting: Slack API > chat.postMessage
• Configure: Auto-alert internal sales team for new arrivals or public channel for events.
3.15. Discord
• Feature/Setting: Discord API > Create Message
• Configure: Post notifications to member channels and enable RSVP for events.
3.16. Medium
• Feature/Setting: Medium API > Create Post
• Configure: Publish feature stories for exclusive car launches or event recaps.
3.17. Tumblr
• Feature/Setting: Tumblr API > /blog/posts
• Configure: Auto-publish image posts and stories of new arrivals.
3.18. VK (VKontakte)
• Feature/Setting: VK API > wall.post
• Configure: Share new inventory/event promos with geo-targeted settings.
3.19. WordPress
• Feature/Setting: WordPress REST API > Posts
• Configure: Full-length blog updates or short form gallery for every new listing.
3.20. Buffer
• Feature/Setting: Buffer API > /updates/create
• Configure: Schedule multi-platform updates with custom messaging and images.

Benefits

4.1. Eliminates manual posting, saving staff time and ensuring instant social reach.
4.2. Increases visibility and awareness for each new inventory item and event.
4.3. Consistent branding and message across all digital channels.
4.4. Real-time promotion of high-value luxury stock and exclusive events.
4.5. Enhanced customer engagement by reaching audiences on their preferred platforms.
4.6. Scalability for growing inventory and expanding into new social channels.
4.7. Trackable performance metrics via built-in platform analytics.