Segmenting content delivery based on user interests

Purpose

1. Enable automated segmentation and distribution of spiritual content to Ashram retreat participants based on their expressed or observed interests, interaction history, or spiritual journey stage.

2. Deliver automated, relevant teachings, event invites, meditation guides, or schedule changes to increase engagement and enrollment.

3. Ensure each devotee receives content tailored automatically by spiritual topic, frequency, language, or format preference.

4. Seamlessly automate content flows that reflect seasonal teachings, festival notifications, and masterclasses.

Trigger Conditions

1. New user sign-up or profile update on Ashram’s website/app.

2. Completion or abandonment of spiritual program registration.

3. User engagement events (e.g. content opened/read, link clicked, form submitted).

4. Scheduled spiritual event or festival calendar dates.

5. System sync with CRM reflecting updated devotee interests via tags/fields.

Platform Variants

1. Salesforce Marketing Cloud

• Feature: Journey Builder; automated triggers use data extensions to segment lists for devotional content campaigns.
  
• API: Create/update Contact via REST API to automate audience list and content send.
  

2. Mailchimp

• Feature: Tag-based segmentation in Audiences; automates content sequences per interest-group.
  
• API: Add List Member with custom tags using Mailchimp REST v3.0 to automatedly enroll users.
  

3. Twilio SMS

• Feature: Automated SMS workflows; configure Flow triggers to segment on interest-tag for batch or real-time event notifications.
  
• API: Messages API — Programmatically send targeted SMS using segment filters.
  

4. SendGrid

• Feature: Dynamic Template and List Segmentation; automator uses categories/interests for personalized email automation.
  
• API: Marketing Campaigns API for creating segmented automations.
  

5. HubSpot

• Feature: Active Lists and Workflows; automated enrollment based on contact properties (e.g. chosen teachings).
  
• API: Contacts API & Workflow Automation to trigger content flows per segment.
  

6. ActiveCampaign

• Feature: Conditional Content & Automations; triggers automated flows for spiritual series.
  
• API: Automate segmentation with v3 Contacts and Automations endpoints.
  

7. Klaviyo

• Feature: Segment & Flows; automate delivery based on devotional activity tags.
  
• API: Create/Update Profile endpoint combined with Segment Membership trigger.
  

8. Zoho CRM + Zoho Campaigns

• Feature: Interest field sync and workflow-based automation of segmented emails.
  
• API: Zoho CRM API for updating interests and Zoho Campaigns API for list triggering.
  

9. Constant Contact

• Feature: Custom Segmented Lists and Automated Email Series.
  
• API: Contacts API and Campaign Activity endpoint for automator-driven sequences.
  

10. Google Workspace (Gmail + Sheets)

• Feature: Automated mail merge with interest-based Sheets filter.
  
• API: Gmail API for personalized batch send, Sheets API for interest tagging.
  

11. Microsoft Power Automate + Outlook

• Feature: Automated mail flows based on Microsoft Lists segment tags.
  
• API: Use Power Automate triggers to segment and automate Outlook message delivery.
  

12. Facebook Messenger Bots (ManyChat)

• Feature: Tag-based flow automation and broadcasting of spiritual content.
  
• API: ManyChat API triggers content for Devotee-tagged flows.
  

13. WhatsApp Business API

• Feature: Automated message templates sent based on opt-in topic segment.
  
• API: Send Template API with segment identifier for automated batches.
  

14. Telegram Bots

• Feature: Automated channel/bot message based on spiritual topic subscription.
  
• API: sendMessage with segment filter built from user commands.
  

15. Intercom

• Feature: Automated campaign sending based on user tags/custom attributes.
  
• API: Conversations API for segment-based automated messaging.
  

16. Slack Workflows

• Feature: Workflow Builder with automated Direct Message based on channel/group tag.
  
• API: chat.postMessage with automator selected by user interest metadata.
  

17. Segment.com

• Feature: Automated user trait updates triggering downstream content flows.
  
• API: Track/Identify endpoints to automate segment assignment.
  

18. Notion

• Feature: Automated database property filtering and individual notification.
  
• API: Notion API automates custom filtered spiritual content pushes.
  

19. Airtable

• Feature: Automated workflows with filtered views on devotee interest field.
  
• API: Automate by List Records filter combined with external email/SMS actions.
  

20. Pabbly Connect

• Feature: Multi-app automation flows filtering by spiritual interest fields.
  
• API: Use built-in filters and HTTP request modules to connect segmentation and delivery apps.
  

Benefits

1. Accelerates and automates accurate spiritual content delivery, deeply personalizing Ashram communications.

2. Maximizes devotee engagement and retention via automatedly relevant messaging.

3. Reduces manual segmentation labor, automates repetitive admin tasks, and prevents delivery errors.

4. Ensures content automation consistency across SMS, email, app, and chat platforms.

5. Enables easy audit of automated flows, providing data for continuous improvement of Ashram retreat experiences.