Drip email campaigns for ongoing engagement

Purpose

1.1. Maintain regular contact with prospective and current acupuncture students.
1.2. Deliver educational content, event announcements, and course updates systematically.
1.3. Automate reminders for application deadlines, class registrations, and student resources.
1.4. Nurture leads, onboard new students, and engage alumni for referrals or continued education opportunities.

Trigger Conditions

2.1. New lead opts in via website or event signup.
2.2. Student enrollment is confirmed in the system.
2.3. Completion of a specific module or course section.
2.4. Scheduled milestones, e.g., 1-week after sign-up, 30-days pre-licensure exam.

Platform Variants

3.1. Mailchimp
• Feature: Customer Journeys
• Setting: Configure multi-stage journeys; connect enrollment form API endpoint.
3.2. ActiveCampaign
• Feature: Automation Workflows
• Setting: Trigger workflow on new contact; automate timed content sends.
3.3. HubSpot
• Feature: Marketing Email API
• Setting: Sequence triggered by student list addition via Contacts API.
3.4. SendGrid
• Feature: Marketing Campaigns Automation
• Setting: Use Marketing Campaigns API with list-segment triggers.
3.5. MailerLite
• Feature: Automation Triggers
• Setting: On new subscriber via Webhook; schedule sequence.
3.6. Salesforce Marketing Cloud
• Feature: Journey Builder
• Setting: Connect data extension with student data feed for dynamic journeys.
3.7. Constant Contact
• Feature: Email Automation API
• Setting: Trigger drip sequence from new list entry.
3.8. Drip
• Feature: Workflows Automation
• Setting: Use POST contact API; entry triggers custom series.
3.9. ConvertKit
• Feature: Visual Automations
• Setting: Subscribe Event; configure path for student engagement.
3.10. Zoho Campaigns
• Feature: Autoresponders API
• Setting: Trigger date-based autoresponders via new contact API.
3.11. Klaviyo
• Feature: Flows
• Setting: Use Lists & Segments API for personalized student tracks.
3.12. Brevo (formerly Sendinblue)
• Feature: Automation
• Setting: Event-triggered emails via Automation API.
3.13. GetResponse
• Feature: Automation Builder
• Setting: Start workflow on registration form submission.
3.14. AWeber
• Feature: Campaigns API
• Setting: Add new student via API, start autoresponder series.
3.15. Mailjet
• Feature: Automation Templates
• Setting: Event triggered from Form API to automated series.
3.16. Moosend
• Feature: Automation Workflows
• Setting: Triggered on contact creation API.
3.17. Benchmark Email
• Feature: Automation Pro
• Setting: Initiate drip via Contact Added trigger.
3.18. Keap
• Feature: Campaign Builder API
• Setting: Tag new students; automated nurture flow.
3.19. Pardot (Salesforce)
• Feature: Engagement Studio
• Setting: Sync student list; trigger based on form completion.
3.20. SharpSpring
• Feature: Visual Workflow Builder
• Setting: Automatically enroll via API event for lead capture.

Benefits

4.1. Consistent and timely student communication.
4.2. Enhanced engagement, reduced dropout risk, and improved conversion.
4.3. Scalable, personalized educational journeys for every student segment.
4.4. Reduced manual outreach, freeing staff time for high-impact tasks.