Student Engagement and CommunicationPurpose
1.2. Deliver timely reminders, foster engagement and attendance, and enable personalized follow-ups tailored to audience segments (prospective students, alumni, current cohorts).
1.3. Track open/click rates and RSVPs for data-driven campaign improvements and school marketing analytics.
1.4. Integrate seamlessly with student information systems and event management tools.
Trigger Conditions
2.2. Defined dates (e.g., campaign starts 30 days before event).
2.3. List/segment updates (e.g., new inquiry or application received).
2.4. Manual admin initiation for special announcements or pop-up workshops.
2.5. Specific student behavior (e.g., expressed interest in similar past events; partial event registration).
Platform Variants
3.1. Twilio SMS
• Feature/Setting: "Programmable Messaging API" — configure API with event text, batch recipient upload, and scheduling endpoint.
• Sample: POST to Twilio API with message, contacts, and schedule time.
3.2. SendGrid
• Feature/Setting: "Marketing Campaigns" — create email templates, schedule campaigns, and automate audience addition.
• Sample: Use SendGrid REST endpoint POST /marketing/singlesends.
3.3. Mailchimp
• Feature/Setting: "Automations" — set workflow triggering on tag/event addition.
• Sample: POST to mailchimp.com/automations with event_list.
3.4. Constant Contact
• Feature/Setting: "Event Promotion Emails" — use the campaign auto-scheduler, student list import.
• Sample: API call to /v2/emailmarketing/campaigns.
3.5. ActiveCampaign
• Feature/Setting: "Automation Trigger" — start when contact is tagged with event interest.
• Sample: POST to ActiveCampaign /api/3/contacts/tags.
3.6. HubSpot
• Feature/Setting: "Workflow Automation" — trigger event campaign workflow on deal/stage change.
• Sample: Trigger event campaign via POST /crm/v3/objects/workflows.
3.7. Salesforce Marketing Cloud
• Feature/Setting: "Journey Builder" — automate journeys for event attendees.
• Sample: Use Email Studio’s API for event-triggered outreach.
3.8. Zoho Campaigns
• Feature/Setting: "Autoresponders" — auto-schedule based on signup form input.
• Sample: Trigger autoresponder via API POST /campaigns.
3.9. Freshmarketer
• Feature/Setting: "Automation Workflows" — create journey with event node.
• Sample: Workflow triggers based on custom properties.
3.10. Klaviyo
• Feature/Setting: "Flow Triggers" — segment-driven flow for events, API to enroll contacts.
• Sample: POST /api/v1/flows for event campaign.
3.11. Moosend
• Feature/Setting: "Automation Recipes" — select “Event Reminder” recipe.
• Sample: Configure via POST to /automation/trigger.
3.12. Omnisend
• Feature/Setting: "Campaign Automation" — schedule SMS/email for tagged lists.
• Sample: Automation trigger via POST /campaigns.
3.13. Drip
• Feature/Setting: "Workflow Automation" — event-based triggers using tag or custom field.
• Sample: POST /v2/workflows/trigger.
3.14. SharpSpring
• Feature/Setting: "Event Triggers" within Workflow Builder.
• Sample: Configure workflow step for event announcement.
3.15. Emma
• Feature/Setting: "Automated Email" — set recurring or one-time campaigns for event-type segments.
• Sample: API POST /messages/triggered.
3.16. Mailjet
• Feature/Setting: "Transactional Send API" — send event invite to contact list.
• Sample: POST /send with event campaign content.
3.17. ClickSend
• Feature/Setting: "Scheduled SMS Campaign" — upload list, schedule SMS.
• Sample: POST /v3/sms/send.
3.18. Elastic Email
• Feature/Setting: "Campaign Scheduler" — automate launches on event criteria.
• Sample: API call to /v2/email/send.
3.19. Benchmark Email
• Feature/Setting: "Automation Pro" — trigger on list change or new event registration.
• Sample: Configure POST to /v1/email.
3.20. GetResponse
• Feature/Setting: "Event-based Automation" — automate follow-up and reminder flows.
• Sample: Trigger via POST /v3/automation.
Benefits
4.2. Maximizes student and prospect engagement, improving attendance rates.
4.3. Provides actionable analytics and follow-up customization.
4.4. Ensures campaigns are sent at optimal times and to segmented, relevant audiences.
4.5. Seamless integration with existing student and event management platforms.