Purpose
1.2. Enhance transparency in the supply chain by informing all stakeholders at each step: order confirmation, dispatch, progress, customs clearance, and final delivery.
1.3. Reduce manual workload and errors in communications between retail staff, suppliers, logistics providers, and end customers.
1.4. Build trust, improve repeat business, and meet compliance standards in cross-border import scenarios.
Trigger Conditions
2.2. Order marked as processed or shipped in POS or ERP.
2.3. New tracking number added to an order record.
2.4. Tracking status update detected via logistics API (e.g., DHL Tracking API "event changed").
2.5. Status flagged as customs cleared, out for delivery, or delivered.
Platform Variants
• Feature/Setting: SMS messaging API; configure SMS notification to customer phone for each status change using Twilio Programmable Messaging — sample: status triggers API call to POST /Messages.
3.2. SendGrid
• Feature/Setting: Transactional email API; set up dynamic templates and trigger POST /mail/send when shipment events occur.
3.3. WhatsApp Business API
• Feature/Setting: Send automated order status messages by configuring /messages endpoint with template messaging for order and tracking updates.
3.4. Shopify
• Feature/Setting: Set up order and fulfillment webhooks; configure notifications when webhook fires and customer email/SMS sent.
3.5. WooCommerce
• Feature/Setting: Webhooks and Automations; use completed_order, processing_order triggers to call notification flow via API.
3.6. Zapier
• Feature/Setting: Multi-app automation; configure a Zap with “Order Status Changed” as trigger and SMS/Email/WhatsApp as action.
3.7. DHL Tracking API
• Feature/Setting: API polling for tracking status on /track/shipments and invoke notification workflow on status change event.
3.8. FedEx Web Services
• Feature/Setting: Subscribe to FedEx Track notifications; when TrackNotification/ShipmentStatusUpdate received, trigger outbound alerts.
3.9. Mailgun
• Feature/Setting: Transactional Emails; POST /messages when order status or shipping milestones are reached.
3.10. Slack
• Feature/Setting: Send message to logistics or sales channel using chat.postMessage API when shipment progresses.
3.11. Google Sheets
• Feature/Setting: Use Google Sheets API append to log shipment events, and trigger outbound notification via add-on or Apps Script on new row.
3.12. Microsoft Teams
• Feature/Setting: Send adaptive card with shipment update using webhook or Graph API POST to channel.
3.13. Stripe
• Feature/Setting: Configure webhooks for payment and fulfillment events; integrate with notification workflow for paid orders.
3.14. Amazon SNS
• Feature/Setting: Publish order status to topic and configure SMS/email/mobile notifications for subscribed recipients.
3.15. Airtable
• Feature/Setting: Automations trigger on record updated; use REST API to detect “status” change and operate notification logic.
3.16. Pipedream
• Feature/Setting: Multi-service workflow builder; configure trigger by webhook or event, action to delivery channels API.
3.17. Segment
• Feature/Setting: Event-based notification flow; sends tracking info to analytics and/or communication endpoints when order events occur.
3.18. HubSpot
• Feature/Setting: Workflow automation; notify via email/SMS on deal/order status or custom property update.
3.19. Salesforce
• Feature/Setting: Process Builder/Flow for object status changes; triggers outbound message to SMS/email provider or workflow.
3.20. Klaviyo
• Feature/Setting: Flow automation for eCommerce; triggers on order events, sends SMS/email using dynamic templates and tracking fields.
Benefits
4.2. Drastically reduces manual time spent on status inquiries and follow-up.
4.3. Improves transparency across supply and logistics chain for imported goods.
4.4. Increases customer confidence, reduces order-related disputes, and supports compliance reporting.
4.5. Flexible—multiple notification channels and systems can be integrated to fit retailer and supplier needs.