Dynamic pricing automation based on demand

Purpose

1.1. Automate real-time ticket pricing based on fluctuating demand, supply, booking rate, time to event, and competitor prices to maximize revenue and occupancy.
1.2. Enables accurate, data-driven adjustments at scale without manual intervention for all listed events and seating tiers.
1.3. Automating dynamic pricing optimizes conversion rates, balances sell-out risk, and captures peak value for high-demand segments.

Trigger Conditions

2.1. Automated demand surge (high site visits/ticket requests within set window).
2.2. Sudden drop or rise in unsold inventory detected by automator.
2.3. Competitor pricing changes fetched via API or scraping.
2.4. Time-based margin thresholds reached (e.g., 48 hours pre-event).
2.5. User-set automating rules (e.g., price floor/ceiling, price jump limits).

Platform Variants

3.1. Stripe
• Feature/Setting: “Products” API — automate price updates by event and seat through PATCH calls to price objects.
3.2. Shopify
• Feature/Setting: Admin API “Product Variant” — automator edits ticket prices live via PUT/POST.
3.3. WooCommerce
• Feature/Setting: REST API “Update Product” — automated re-pricing with stock and timing logic.
3.4. Eventbrite
• Feature/Setting: “Event Update” API — automating tiered ticket price mods dynamically.
3.5. Ticketmaster
• Feature/Setting: Partner “Automated Pricing API” — automatically adjust event listing prices at set triggers.
3.6. Salesforce
• Feature/Setting: Flow Builder/API — automate custom ticket objects’ price fields on trigger.
3.7. Zapier
• Feature/Setting: Webhooks/Formatter — automator fetches triggers, then fires price updates to ticketing system.
3.8. Slack
• Feature/Setting: Incoming Webhooks — automate notifications to sales teams about price drops/rises.
3.9. Google Sheets
• Feature/Setting: Google Apps Script — automate spreadsheet-held ticket price values based on data feeds.
3.10. QuickBooks
• Feature/Setting: Automated Invoicing API — instantly reflect price changes in outbound customer quotes.
3.11. Square
• Feature/Setting: Catalog API — update ticket item prices based on real-time event data.
3.12. Lightspeed
• Feature/Setting: Product API — automate adjustments as ticket stocks/demand change.
3.13. Mailchimp
• Feature/Setting: Email Automation Triggers — automate marketing when price thresholds are hit.
3.14. SendGrid
• Feature/Setting: Email API — automate alerts to high-interest customer segments on price drops.
3.15. Facebook Ads
• Feature/Setting: Campaign API — automate bid/ad creative updates synced to price changes.
3.16. Google Ads
• Feature/Setting: AdWords API — automated keyword and bid adjustments after ticket price automating.
3.17. HubSpot
• Feature/Setting: Workflow Automation — synchronize CRM contacts’ marketing with live price updates.
3.18. Monday.com
• Feature/Setting: Automations — auto-log every dynamic pricing change for compliance.
3.19. Power BI
• Feature/Setting: Dataflows — automate visualization of price curve impact on conversions.
3.20. MS Dynamics
• Feature/Setting: Business Rules/API — orchestrate dynamic pricing through automated CRM workflows.
3.21. Freshdesk
• Feature/Setting: Ticket Fields/API — reflect updated prices in support tickets for clarity.
3.22. Pipedrive
• Feature/Setting: Deal Automations — align sales pipeline with live ticket pricing.

Benefits

4.1. Maximizes revenue by automating continuous ticket price optimization.
4.2. Improves inventory management via automated demand response.
4.3. Enhances customer satisfaction with transparently timed price drops.
4.4. Reduces manual workload and automates repeated admin tasks.
4.5. Strengthens competitive edge by automatedly syncing with market changes.
4.6. Automator enables granular control at scale across diverse platforms.