Ticketing & Admissions AutomationPurpose
1.2. Ensure precise targeting of campaigns to maximize ticket sales and seat occupancy.
1.3. Track usage analytics and enforce inventory/security limits on promotional redemptions.
1.4. Integrate seamlessly with ticketing systems, CRM, marketing tools, and payment gateways.
1.5. Support real-time communication to customers via email, SMS, web, and app notifications.
Trigger Conditions
2.2. Inventory-based: Trigger offers when available seats drop below a threshold.
2.3. Behavioral: User adds tickets to cart but abandons checkout.
2.4. Customer segmentation: VIP or returning guest segments identified in the CRM.
2.5. API webhook: Manual override by staff through dashboard.
Platform Variants
- Feature: Coupons/Promotion Codes API
- Setting: Create promotion code with usage limits—sample: `POST /v1/promotion_codes`
3.2. Shopify
- Feature: Discounts API
- Setting: Generate automated codes, schedule, and attach to events—sample: `POST /admin/api/discount_codes.json`
3.3. Salesforce
- Feature: Marketing Cloud Journeys
- Setting: Automated journey trigger for promo emails with discount logic setup
3.4. Twilio
- Feature: Programmable SMS
- Setting: Auto-send promo code SMS on booking abandoned—sample: `POST /Messages`
3.5. SendGrid
- Feature: Automated Email Campaigns
- Setting: Workflow to deliver unique promo codes on schedule
3.6. WooCommerce
- Feature: Smart Coupons Extension
- Setting: Auto-generate/manage early bird codes upon event creation
3.7. HubSpot
- Feature: Workflow Automations
- Setting: Trigger email/SMS discount sending when ticket purchase intent detected
3.8. Eventbrite
- Feature: Discount Codes API
- Setting: Create and expire offer codes—sample: `POST /events/:id/discounts/`
3.9. Zapier
- Feature: Multi-step Zaps
- Setting: Automate code creation, customer notification, CRM update in one workflow
3.10. MailChimp
- Feature: Journey Builder
- Setting: Trigger and track campaign for early bird codes via audience segment
3.11. Google Sheets
- Feature: AppScripts Automation
- Setting: Maintain dynamic inventory of codes; trigger new issue if supply low
3.12. ActiveCampaign
- Feature: Automations
- Setting: Send follow-up offers with unique code after site visit
3.13. Microsoft Power Automate
- Feature: Flows
- Setting: API and database links for code distribution
3.14. Square
- Feature: Promo Code API
- Setting: Auto-issue, expire, and report on code redemptions
3.15. Ticketmaster
- Feature: Offers API
- Setting: Immediate app delivery of early bird access via mobile push
3.16. Pipedrive
- Feature: CRM Automations
- Setting: Trigger promo sending to contacts marked as high-potential leads
3.17. Facebook Messenger
- Feature: Bots API
- Setting: Send redeemable promo codes through automated chat sequences
3.18. Klaviyo
- Feature: Campaign Flows
- Setting: Multi-channel delivery; segment and track promo response
3.19. Google Calendar
- Feature: API Notifications
- Setting: Trigger code send-out precisely at campaign start/end times
3.20. Intercom
- Feature: Automated Messages
- Setting: Real-time push based on user actions within event app
3.21. Slack
- Feature: Incoming Webhooks
- Setting: Alert sales/operations team when new campaign launches or caps hit
3.22. monday.com
- Feature: Custom Automations
- Setting: Automate internal assignments for campaign management
3.23. Magento
- Feature: Cart Price Rules API
- Setting: Dynamic code creation based on customer segment triggers
3.24. Zendesk
- Feature: Triggers
- Setting: Notify customer service upon redemption attempt issues
3.25. Notion
- Feature: Database Automations
- Setting: Centralize tracking/logging of active and expired offers
Benefits
4.2. Granular targeting and scheduling increases ticket sales and reduces inventory risk.
4.3. Seamless cross-channel communication improves customer engagement/retention.
4.4. Real-time analytics and reporting support optimized marketing spend and promo ROI.
4.5. Full audit trail, inventory controls, and security features reduce fraud and misuse.