Waitlist management and automated notifications when tickets become available

Purpose

1.1. Enable seamless automation of waitlist management for sold-out amphitheater events.
1.2. Automatically notify waitlisted customers when tickets become available or if status changes.
1.3. Integrate communications via email, SMS, app push, or chat for rapid real-time engagement.
1.4. Sync ticket inventory with waitlist engines and trigger based on availability and customer ranking.
1.5. Log all actions and status updates for compliance, analytics, and operational transparency.

Trigger Conditions

2.1. New patron requests to join waitlist after event is sold out.
2.2. Existing ticket holder cancels, triggering ticket inventory update.
2.3. Inventory system flags newly released tickets due to returned, unsold, or VIP-released allocation.
2.4. Scheduled batch scans (e.g., nightly or hourly) for inventory changes.
2.5. Waitlist threshold settings (e.g., segment top 10 in queue).

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Messaging Service, configure webhook for ticket status change → send waitlist SMS notification.

3.2. SendGrid
• Feature/Setting: Transactional Templates, configure "Ticket Available" email and trigger via API endpoint.

3.3. Mailgun
• Feature/Setting: Routes/Events API, trigger outbound email upon ticket resource update.

3.4. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder, automated notifications to waitlist; API triggers at ticket inventory event.

3.5. Zendesk
• Feature/Setting: Triggers, automate email or text alerts from waitlist module status change.

3.6. Intercom
• Feature/Setting: Automated push/chat messages via User Segments, triggered by API event.

3.7. Slack
• Feature/Setting: Incoming Webhooks, notify internal team/concierge upon ticket release.

3.8. Microsoft Teams
• Feature/Setting: Adaptive Cards via Webhook, populate real-time alerts for ticket management staff.

3.9. Firebase Cloud Messaging
• Feature/Setting: Push Notification API, triggered for mobile app users on waitlist.

3.10. HubSpot
• Feature/Setting: Workflow Automation, configure webhook and email sequence for notification flow.

3.11. ActiveCampaign
• Feature/Setting: Automation Builder, create conditional flows based on contact queue status.

3.12. Pusher
• Feature/Setting: Channels API, real-time web/app updates when ticket status changes.

3.13. Google Sheets
• Feature/Setting: App Script with Triggers, update waitlist records and send notification via add-ons.

3.14. Airtable
• Feature/Setting: Automations, trigger email/SMS/send webhook on field update (ticket available flag).

3.15. Shopify (Events plugin)
• Feature/Setting: Flow Automations, trigger email/SMS via app when ‘inventory increased’ is detected.

3.16. Eventbrite
• Feature/Setting: Webhooks, on ticket status/event update, trigger notifications directly or via API.

3.17. Discord
• Feature/Setting: Bot Webhook, send waitlist updates to designated channels or users.

3.18. WhatsApp Business API
• Feature/Setting: Message Templates, outbound message to waitlisted contacts on trigger event.

3.19. Zoho CRM
• Feature/Setting: Workflow Rule, send automated email/SMS on custom ticket waitlist prioritization.

3.20. Klaviyo
• Feature/Setting: Flows, multi-channel notification to top waitlist segments.

3.21. Marketo
• Feature/Setting: Smart Campaigns, trigger engagement by waitlist stage and available ticket status.

3.22. Amazon SNS
• Feature/Setting: Publish API, automate SMS/push/email to defined subscriber list (waitlist).

3.23. Freshdesk
• Feature/Setting: Automations, trigger ticket for support or notification email/SMS for waitlist changes.

3.24. Webex Teams
• Feature/Setting: Bots/Webhook, alert internal staff of changes or user status update.

3.25. Microsoft Power Automate
• Feature/Setting: Flow, connect ticketing system, notification channels, and data records on trigger.

3.26. Google Chat
• Feature/Setting: Webhook notification to group or individual on ticket inventory update.

Benefits

4.1. Prevent manual follow-up and eliminate human error in alerting waitlisted customers.
4.2. Reduce time-to-purchase for released tickets, increasing conversion rates.
4.3. Centralizes communications, ensuring no double-booking or missed notifications.
4.4. Provides auditable logs for customer service and operational review.
4.5. Enhances customer experience through instant, personalized communications.
4.6. Optimizes ticket yield by ensuring every released ticket gets a rapid offer and sale opportunity.