Collect and process attendee feedback post-event

Purpose

1.1. Automate end-to-end collection, processing, and reporting of attendee feedback post-event at arena entertainment venues.
1.2. Automator triggers feedback requests to attendees via multiple channels, gathers responses, performs automated analytics, and routes insights to stakeholders.
1.3. Enable venue operators to automatedly enhance guest experiences, measure satisfaction, and drive continuous improvement through data-driven decision automation.

Trigger Conditions

2.1. Automated trigger upon event check-out/completion in ticketing system.
2.2. Scheduled feedback automation 24–48 hours post-event.
2.3. Manual trigger by authorized staff via dashboard.

Platform Variants

3.1. Twilio SMS
- Feature: "Programmable Messaging" API – automate dispatch of SMS feedback forms.
- Configuration: Automate POST to Twilio API with attendee phone numbers and feedback link.

3.2. SendGrid
- Feature: "Mail Send" API – automate personalized email feedback workflows.
- Configuration: Automate feedback template dispatch via dynamic fields and contacts.

3.3. SurveyMonkey
- Feature: "Create Collector" endpoint – automate survey generation and automated email/SMS invite sends.
- Configuration: Automate creating a survey collector per event, then send via email API.

3.4. Google Forms
- Feature: Automated Form Publish & Google Apps Script trigger.
- Configuration: Automate sending prefilled feedback forms using Apps Script automation.

3.5. Typeform
- Feature: "Create Response" endpoint – automate feedback form issuance via API triggers.
- Configuration: Automate dispatch of personalized survey links.

3.6. Mailchimp
- Feature: "Campaigns" API – automate launch of feedback collection campaigns.
- Configuration: Automate audience segmentation and feedback request scheduling.

3.7. HubSpot
- Feature: "Automated Workflows" – automate sending post-event feedback emails.
- Configuration: Feedback email sent on event property update.

3.8. Salesforce
- Feature: "Journey Builder" and "Survey Invitation" object automation.
- Configuration: Automatic feedback survey upon event completion log.

3.9. Zendesk
- Feature: "Automations" & "Survey" triggers for feedback capture.
- Configuration: Post-event ticket closure triggers automated survey.

3.10. Qualtrics
- Feature: "Distributions" API – automate multi-channel survey distribution.
- Configuration: Automated feedback triggers based on event-attendee list import.

3.11. Slack
- Feature: "Incoming Webhooks" – automate notification to staff of feedback received.
- Configuration: Push feedback summaries to channel automatedly.

3.12. Microsoft Teams
- Feature: "Bot Framework" – automate survey solicitation in attendee Teams chat.
- Configuration: Automated post-event message with feedback card.

3.13. Airtable
- Feature: "Automations" and "Form View" – automate collection and tabulation of feedback.
- Configuration: Automated form link sent out, responses logged to event record.

3.14. Eventbrite
- Feature: "Webhooks" – automate attendee email capture and feedback requests post-event.
- Configuration: Automated trigger on event end to mail feedback survey.

3.15. Google Sheets
- Feature: Apps Script automation for parsing and analysis.
- Configuration: Automatedly collect responses and run sentiment analytics.

3.16. Zapier
- Feature: Multi-app automation linking ticketing and feedback platforms.
- Configuration: Triggered feedback automation on event property change.

3.17. ActiveCampaign
- Feature: "Automations" module – automate multi-step feedback outreach.
- Configuration: Automated emails/SMS on segmented attendee lists.

3.18. JotForm
- Feature: "Autoresponder Emails" – automate personalized survey distribution.
- Configuration: Feedback survey emailed based on event completion.

3.19. Google Calendar
- Feature: Event End Triggers via Apps Script for audience feedback.
- Configuration: Automated feedback reminders sent based on event end timestamps.

3.20. Pipedrive
- Feature: "Workflow Automation" for post-event follow-up.
- Configuration: Automated post-event survey on deal/event closure.

3.21. Microsoft Power Automate
- Feature: Automated workflows to connect event systems and feedback forms.
- Configuration: Automated dispatch and reporting of attendee feedback.

3.22. Intercom
- Feature: "Outbound Messages" – automate surveys in live chat or email.
- Configuration: Event rules trigger automated feedback campaign.

Benefits

4.1. Automates timely and consistent feedback collection from all attendees.
4.2. Significantly automates reduction of manual follow-ups, saving operational workload.
4.3. Automates analytics and reporting, enabling faster data-driven improvements.
4.4. Automating personalized outreach boosts response rates and feedback quality.
4.5. Automation ensures compliance, data aggregation, and multi-channel feedback orchestrations.