Ticketing and Attendee ManagementPurpose
1.2. Supports automating the tracking of every transaction to enhance marketing, upselling, customer service, and post-event follow-up.
1.3. Ensures automated data integrity, deduplication, and up-to-date attendee records for arena entertainment businesses.
1.4. Automates linking sales data with attendee profiles to segment, target, and retarget using CRM automations.
1.5. Automates enrichment of CRM with ticketing data for reporting, audience analysis, and automated campaign triggers.
Trigger Conditions
2.2. Automation initiates on ticket cancellation, refund, or attendee information update.
2.3. Scheduled automator to sync batch sales data hourly, daily, or in real-time.
2.4. Triggered by API webhook calls, platform notifications, or CRM polling automations.
Platform Variants
3.1. Salesforce
• Feature/API: REST API – /services/data/vXX.X/sobjects/Lead [automates ticket sale as Lead/Contact creation]
• Sample: Map ticket buyer info to new Contact in Salesforce upon sale.
3.2. HubSpot
• Feature/API: CRM API – POST /crm/v3/objects/contacts [automation of attendee record creation]
• Sample: Automate adding/updating contact with ticket tier as custom property.
3.3. Microsoft Dynamics 365
• Feature/Setting: Data Integrator – Automated Sync to “Contact” and “Opportunity” entities.
• Sample: Automatedly imports ticket sales as new opportunities linked to contacts.
3.4. Zoho CRM
• Feature/API: /crm/v2/Contacts [automated ticket-buyer creation]
• Sample: Automate inserting buyer email and purchase details.
3.5. Pipedrive
• Feature/API: POST /persons [automates creation of event attendee]
• Sample: Automated mapping of ticket numbers and event types to persons.
3.6. Freshsales
• Feature/API: POST /api/contacts [automator for ticket sales pipeline]
• Sample: Sync ticket orders into CRM deals automatically.
3.7. ActiveCampaign
• Feature/API: POST /api/3/contacts [automation for segmenting ticket buyers]
• Sample: Tag attendee with automated campaign logic.
3.8. Oracle CX
• Feature/API: REST API – POST /crmRestApi/resources/latest/contacts
• Sample: Automated import of attendee demographic data on every ticket.
3.9. SugarCRM
• Feature/Setting: REST API v11 – /Contacts & /Opportunities endpoints
• Sample: Automate creation and updating of ticket sales data.
3.10. Copper CRM
• Feature/API: POST /v1/people [automation for ticket sales integration]
• Sample: Automate mapping of buyers to organization records.
3.11. Insightly
• Feature/API: POST /v3.1/Contacts [automates ticket purchaser record addition]
• Sample: Ticket event details pushed as custom fields.
3.12. Nimble
• Feature/API: POST /contacts [automated contact creation]
• Sample: Sales automation adds attendee email with event metadata.
3.13. Keap (Infusionsoft)
• Feature/API: REST – /contacts, /orders [automation for order-based triggers]
• Sample: Automated linking of sales record to campaigns.
3.14. SAP Sales Cloud
• Feature/API: OData Service – POST /Contacts [automator for ticket flow]
• Sample: Tickets assigned to campaign sources automatically.
3.15. Bitrix24
• Feature/API: crm.contact.add [automated attendee entry]
• Sample: Automated workflow for updating attendee status.
3.16. Monday.com
• Feature/API: v2 API – create_item [automation for lead tracking]
• Sample: Automation of custom board item for each ticket sale.
3.17. Less Annoying CRM
• Feature/API: POST /contacts [automates external ticket data capture]
• Sample: Attendee list automatedly appended.
3.18. Close CRM
• Feature/API: POST /lead [automation of ticket buyer as new lead]
• Sample: Triggered by ticket sold webhook.
3.19. Airtable
• Feature/API: POST /v0/{baseId}/{tableName} [automates CRM table updates]
• Sample: Automated each ticket sale as new row linked to contacts.
3.20. Google Sheets (as lightweight CRM/tracking)
• Feature/API: Google Sheets API – append [automation for record-keeping]
• Sample: Automated row append on ticket transaction event.
Benefits
4.2. Reduces manual entry, automates error reduction, and speeds up customer response time.
4.3. Automated access to up-to-date sales insights supports targeted marketing and re-engagement automations.
4.4. Enhances the arena’s ability to automate post-event nurturing and loyalty programs.
4.5. Provides a foundation for automating analytics, revenue forecasting, and operational reporting.