Ticketing and Attendee ManagementPurpose
1.2 Automates communication to guests regarding their movement on the waitlist and opportunities for premium seat upgrades in real-time.
1.3 Automates checking of ticket inventory, prioritization of waitlisted guests, and notifies venue staff about openings, reducing manual, error-prone coordination.
1.4 Automates notification blasts across SMS, email, and in-app, maximizing engagement and retention for entertainment venues.
Trigger Conditions
2.2 Automation initiates when a ticket is cancelled, a no-show is logged, or unsold premium seats remain close to event time.
2.3 Automated triggers fire when external ticketing APIs post seat upgrade eligibility or ticket returns.
2.4 Automates reminder notifications based on pre-set time intervals for waitlisted guests.
Platform Variants
• Feature/Setting: Automate SMS waitlist notifications; Configure Twilio Programmable Messaging API — POST /Messages with dynamic recipient and slot/status info.
3.2 SendGrid
• Feature/Setting: Automate email queueing and delivery; Setup SendGrid Mail Send API v3 — POST /mail/send using custom templates for waitlist slots and upgrade alerts.
3.3 Salesforce
• Feature/Setting: Automates attendee record updates and outbound comms; Use Salesforce Flow to trigger notifications and update lists when opportunity records meet criteria.
3.4 HubSpot
• Feature/Setting: Automate email engagement; Configure HubSpot Workflows with "Ticket Status Change" trigger and sequence configured for upgrade/email alerts.
3.5 Slack
• Feature/Setting: Automate instant staff/team alerts; Use Slack Incoming Webhooks for automated posting in channel when waitlist slot is filled.
3.6 Microsoft Teams
• Feature/Setting: Automate team notifications; Configure Teams Connector with HTTP POST for automated alerts in specified channels.
3.7 Eventbrite
• Feature/Setting: Automate attendee status checks; Use Eventbrite Webhooks for event.ticket.updated to trigger waitlist notifications.
3.8 Ticketmaster
• Feature/Setting: Automate inventory/waitlist sync; Ticketmaster Discovery API triggers on ticket return status and fires automations to update lists.
3.9 Zapier
• Feature/Setting: Automate bridge workflows between ticketing apps and comms platforms; Use Zap Trigger on new waitlist entry, Action for notification email/SMS.
3.10 ActiveCampaign
• Feature/Setting: Automates segmented messaging; Automated Campaigns use contact segment updates on waitlist movement for targeted emails/SMS.
3.11 Mailchimp
• Feature/Setting: Automate email batch sends; Mailchimp API POST /automations/queue triggered for each waitlist change event.
3.12 Google Sheets
• Feature/Setting: Automator logs and triggers; Google Sheets API triggers automation upon row add/edit for ticket status, feeding next-step comms.
3.13 Airtable
• Feature/Setting: Automate database-driven flows; Airtable Automations triggers on record condition (e.g., “Waitlist: True”) for outbound alerts.
3.14 Freshdesk
• Feature/Setting: Automates ticket support links; Freshdesk Workflow Automator updates attendee tickets and triggers waitlist replies.
3.15 Intercom
• Feature/Setting: Automate in-app message campaigns; Use Intercom Series with segment trigger “Waitlist Upgraded” for instant messaging.
3.16 Pipedrive
• Feature/Setting: Automates pipeline progress; Use Pipedrive Webhooks for deal stage change to run automator for waitlist/upgrade statuses.
3.17 Shopify
• Feature/Setting: Automates order-based upgrades; Shopify Flow triggers on product (ticket) inventory change for customer waitlist notifications.
3.18 WhatsApp Business API
• Feature/Setting: Automate push notifications; WhatsApp API POST /messages sends upgrade/waitlist status to attendee’s mobile.
3.19 Zoom (Webinars)
• Feature/Setting: Automate attendee invitation flows; Use Zoom API Meeting Registation Changed event to automate waitlist hand-off.
3.20 Monday.com
• Feature/Setting: Automator board triggers; Monday.com Automations run when a status column changes to ‘Waitlist’ or ‘Upgrade’ to fire external comms.
Benefits
4.2 Automates real-time, personalized communication, increasing guest satisfaction and likelihood of venue attendance.
4.3 Automator flows maximize seat utilization and revenue by automatedly moving guests through the ticket pipeline.
4.4 Automatable integrations unify ticketing, CRM, and communication systems, ensuring that all stakeholders are notified and statuses synced instantly.
4.5 Automated reporting and logs enable analytics on attendee behaviors, effectiveness of upgrade incentives, and waitlist performance.