Integration of ticketing data with CRM systems

Purpose

1. Automates the synchronization of ticket sales and attendee data into CRM systems for a philharmonic concert hall.

2. Facilitates automated customer profile enrichment, ticket purchase tracking, event engagement, and CRM-based remarketing.

3. Enables automation of post-purchase communication workflows, targeted marketing automations, and operational reporting.

4. Automates audience segmentation, loyalty program management, and customer service follow-ups based on ticketing trends.

Trigger Conditions

1. Automated trigger on new ticket sale or booking event.

2. Automated update when ticket status (e.g., refunded, transferred) changes.

3. Automator runs when customer contact details are updated in the ticketing platform.

4. Automatedly retrieves bulk attendee data after event completion for CRM enrichment.

Platform Variants

1. Salesforce

• API: REST API `/services/data/vXX.X/sobjects/Contact`
  
• Configure automated POST/PUT to sync ticket buyer profiles and event objects.
  

2. HubSpot

• API: Contacts API `/crm/v3/objects/contacts`
  
• Automate ticket buyer upsertion and engagement tracking via workflows.
  

3. Zendesk Sell

• API: Leads & Contacts `/api/v2/leads`
  
• Automatedly creates or updates leads from ticket purchases.
  

4. Microsoft Dynamics 365

• Endpoint: Web API `/api/data/v9.0/contacts`
  
• Automator pushes ticket transaction data into CRM contacts/entities.
  

5. Zoho CRM

• API: `/crm/v2/Contacts`
  
• Automated upsert for new attendees and ticket holders.
  

6. Pipedrive

• Endpoint: `/v1/persons`
  
• Ticket sale automator creates/updates person records.
  

7. Mailchimp

• Audience API `/lists/{list_id}/members`
  
• Automates import of ticket buyers into audiences for remarketing.
  

8. ActiveCampaign

• API: `/api/3/contacts`
  
• Automatedly enriches contact profiles post-purchase.
  

9. Keap (Infusionsoft)

• API: `/contacts`
  
• Automates new ticket-holder contact creation.
  

10. Marketo

• REST API `/rest/v1/leads.json`
  
• Automator inserts new leads from ticketing.
  

11. Copper

• API: `/api/v1/people`
  
• Auto syncs ticket customer details as people records.
  

12. SugarCRM

• REST API `/rest/v11/Contacts`
  
• Automates contact updates with ticketing data.
  

13. Capsule CRM

• API: `/api/v2/parties`
  
• Automatic creation of new contacts from bookings.
  

14. Insightly

• API: `/v3.1/Contacts`
  
• Automated flow for importing ticketing transactions into contacts.
  

15. Freshsales

• API: `/crm/sales/api/contacts`
  
• Automates attendee information syncing post-sale.
  

16. Close

• API: `/api/v1/contact/`
  
• Automatedly creates and updates concertgoer profiles.
  

17. Ticketmaster

• Partner API events webhook
  
• Trigger for automating data transfer on sale or attendee update.
  

18. Eventbrite

• Webhook: attendee.created
  
• Automates CRM sync immediately upon ticket sale.
  

19. Universe

• Webhook: order.completed
  
• Automates attendee export and CRM import.
  

20. AudienceView

• API: `/api/v1/customers`
  
• Automates batch export of attendee data into CRM.
  

Benefits

1. Enables real-time and automated data flow, reducing administrative manual entry.

2. Allows automated segmentation and targeted marketing automations for higher event engagement.

3. Streamlines customer service automating follow-ups and personalized messaging.

4. Improves data quality by leveraging automation to maintain up-to-date attendee information.

5. Boosts operational efficiency, automating reporting and analytics for business insights.