Social media post scheduling and tracking of campaign engagement

Purpose

1.1. Automate end-to-end scheduling, publishing, and tracking of social media campaigns for wholesale contact lenses suppliers in the optical industry.
1.2. Automating consistent posting ensures product updates, promotions, and brand awareness reach target optometrists and retailers, maximizing market penetration.
1.3. Automation gathers campaign analytics data in real time, enabling quick response and campaign adjustment by the marketing team.

Trigger Conditions

2.1. New campaign asset uploaded or approved by marketing manager.
2.2. Recurring time-based triggers (e.g., every Monday 10:00 AM).
2.3. Product launch or promotional discount event detected in the marketing calendar.
2.4. Pre-scheduled automation workflows upon receiving an approved campaign asset.

Platform Variants

3.1. Buffer
• Feature/Setting: Automate post scheduling using Buffer's "Scheduled Posts" API endpoint with campaign content and image attachments.
3.2. Hootsuite
• Feature/Setting: Automator uses Hootsuite's "Schedule Message" API to automate bulk post creation and monitoring.
3.3. Sprout Social
• Feature/Setting: API "Message Scheduling" endpoint automatically schedules posts and pulls engagement reports.
3.4. Meta for Developers (Facebook & Instagram Graph API)
• Feature/Setting: Configure "/me/feed" (Facebook) and "/media_publish" (Instagram) endpoints for automated publishing and read "/insights" for engagement tracking.
3.5. Twitter API (X)
• Feature/Setting: Automate status updates via POST "/2/tweets" and track engagement using "/2/tweets/:id/metrics".
3.6. LinkedIn Marketing API
• Feature/Setting: Automate post creation using "ugcPosts" endpoint and track analytics with "organizationalEntityShareStatistics".
3.7. SocialBee
• Feature/Setting: Queue content for automated posting using SocialBee API's "Queue Post" and monitor engagement via "Get Analytics".
3.8. Zoho Social
• Feature/Setting: Automator schedules posts via "Schedule Posts" API and retrieves engagement using "Get Reports".
3.9. Later
• Feature/Setting: Automate publishing via "Add Media to Queue" API and analyze using "Get Analytics".
3.10. Sendible
• Feature/Setting: Use "Post Message" and "Analytics" API endpoints for automated multi-platform campaigns and tracking.
3.11. HubSpot Social
• Feature/Setting: "Create Social Post" endpoint automates post scheduling; "Get Analytics" endpoint automates performance tracking.
3.12. Agorapulse
• Feature/Setting: Automator configures "Publish Content" and "Get Report" for scheduled posts and automated analytics.
3.13. CoSchedule
• Feature/Setting: "Schedule Social Message" API automates campaign deployment; reports pulled via "Social Analytics".
3.14. Planable
• Feature/Setting: Automates approving and scheduling via Planable's "Schedule Post" API.
3.15. ContentStudio
• Feature/Setting: Use "Post Scheduler" feature and "Analytics Overview" for automated tracking.
3.16. SocialPilot
• Feature/Setting: Automate posting through "Bulk Schedule Posts" API and review performance via "Analytics API".
3.17. Crowdfire
• Feature/Setting: Automator configures "Automated Posting" and "Engagement Analytics".
3.18. eClincher
• Feature/Setting: Use "Bulk Upload & Scheduling" and "Analytics API" to automate posting and tracking.
3.19. Loomly
• Feature/Setting: Automator configures "Schedule Post" and "Get Analytics Report".
3.20. MeetEdgar
• Feature/Setting: Use "Queue Scheduling" API for automated posting and "Analytics Dashboard" for automated insight retrieval.

Benefits

4.1. Automated scheduling eliminates manual effort, reduces errors, and saves time for marketing teams.
4.2. Automation delivers posts at optimal times, increasing audience engagement for contact lens promotions.
4.3. Real-time, automated analytics track campaign successes and weaknesses, driving data-based marketing improvements.
4.4. Comprehensive automator workflow unifies multi-channel marketing efforts for maximum brand visibility.
4.5. Automation generates consistent, on-brand messaging—crucial in the wholesale optical supply chain.