Follow-up messages for post-event promotions or loyalty offers

Purpose

 1.1. Automate post-event follow-up communications to reinforce branding, nurture relationships, and deliver loyalty offer campaigns seamlessly for convention attendees and event hosts.
 1.2. Automates collection of feedback, schedules follow-up calls, and delivers promotional content to selected recipient groups based on event CRM data.
 1.3. Reduces manual tasks by automating segmentation, message delivery, and customized outreach for higher engagement rates and repeat bookings.
 1.4. Streamlines audience re-engagement workflows and guarantees timely automated responses, promotional offers, and surveys after conventions.

Trigger Conditions

 2.1. Automatedly triggered immediately after event closure date/time recorded in event management system.
 2.2. Automates upon CRM status change such as "event completed" or "follow-up required."
 2.3. Triggered by attendee check-out or participation completion in digital registration system.
 2.4. Manually or scheduled by marketing automation calendar for batch post-event sends.

Platform Variants

 3.1. Twilio SMS
  • Feature/Setting: Automated SMS campaigns; configure via Programmable Messaging API with event_end trigger.
 3.2. SendGrid
  • Feature/Setting: Automated email campaigns; use Marketing Campaigns API for post-event drip workflows.
 3.3. HubSpot
  • Feature/Setting: Workflow Automation; triggers based on event property update, uses email sequences.
 3.4. Mailchimp
  • Feature/Setting: Post-event journey builder; trigger audience segment and send automated drip messages.
 3.5. ActiveCampaign
  • Feature/Setting: Automated follow-up sequence; configure automation on event_tag added to contact.
 3.6. Salesforce Marketing Cloud
  • Feature/Setting: Journey Builder; automates triggered follow-up when event completes in CRM.
 3.7. Zoho CRM
  • Feature/Setting: Workflow Rules; automate post-event email and SMS on "Event Ended" status.
 3.8. Intercom
  • Feature/Setting: Messaging automation; setup post-event campaigns tied to user activity.
 3.9. Slack
  • Feature/Setting: Bot automations; send reminders to sales/marketing teams for attendee follow-up with event triggers.
 3.10. WhatsApp Business API
  • Feature/Setting: Automated message templates; triggered by approved post-event status updates.
 3.11. Pipedrive
  • Feature/Setting: Workflow Automation; sends follow-up emails or SMS on deal stage "event completed."
 3.12. Google Workspace (Gmail)
  • Feature/Setting: Google Apps Script automation; triggers follow-up emails using Calendar event data.
 3.13. Outlook 365
  • Feature/Setting: Power Automate; scheduled send of follow-ups based on event calendars.
 3.14. Facebook Messenger (via API)
  • Feature/Setting: Automated chat push with loyalty offers post-event using Send API automation.
 3.15. SurveyMonkey
  • Feature/Setting: Automated survey email invitations; set triggers on event date fields.
 3.16. Eventbrite
  • Feature/Setting: Automated post-event communication; via webhook integration for follow-up messages.
 3.17. Constant Contact
  • Feature/Setting: Email series automation; schedule based on attendee registration data post-event.
 3.18. Klaviyo
  • Feature/Setting: Flows for post-event segmentation; Automated message series based on event triggers.
 3.19. Airship
  • Feature/Setting: Mobile push automation; send app notifications upon event close.
 3.20. ClickSend
  • Feature/Setting: Automated SMS/email follow-up; configure with API event_end triggers.

Benefits

 4.1. Enhanced client experience (CX) through automated, customized, and consistent follow-up.
 4.2. Raises attendee re-engagement rates with timely automation of personalized loyalty offers.
 4.3. Automating post-event surveys and promotions increases feedback volume and repeat event business.
 4.4. Automation reduces manual marketing workload and ensures every lead/opportunity is addressed.
 4.5. Scalable automating process to manage high attendee/event volumes with minimal manual intervention.