Customer Engagement and Marketing AutomationPurpose
1.2. Ensures every customer receives timely, relevant, and personalized reminders, automating the review process and reducing manual effort.
1.3. Promotes consistent brand presence, automates reputation management, and leverages customer voices for higher trust and conversion.
Trigger Conditions
2.2. Automate reminders at preset intervals post-delivery, e.g., 3 days and 7 days later.
2.3. Filter triggers by order value, customer segment, or SKU to automate custom targeting.
Platform Variants
3.1. Klaviyo
• Feature/Setting: Post-purchase flow; configure “Review Request Campaign” automation; map to “Order Fulfilled” event.
3.2. Mailchimp
• Feature/Setting: Customer Journey builder; automate sequence based on “Order Completed” trigger with review CTA email.
3.3. Omnisend
• Feature/Setting: Automation workflow; “Order Delivered” trigger with review email, SMS, or push notifications.
3.4. ActiveCampaign
• Feature/Setting: Automation; set “Order Completed” as entry; automatedly send review request emails.
3.5. HubSpot
• Feature/Setting: Marketing Automation; trigger workflow from “Deal Closed-Won” or custom e-commerce field.
3.6. Shopify Flow
• Feature/Setting: Automated workflow; “Order Delivered” triggers webhook to email or SMS review reminder.
3.7. WooCommerce
• Feature/Setting: Automator plugin; automate email follow-up after “Order Completed” event.
3.8. Google Workspace (Gmail API)
• Feature/Setting: Automate draft-send in Gmail after parsing orders from Google Sheets with Apps Script.
3.9. Zendesk
• Feature/Setting: Triggers & Automations; upon ticket closed for order, send automated satisfaction/review request.
3.10. Twilio SMS
• Feature/Setting: Automated SMS via API; on delivery webhook, send personalized SMS with review link.
3.11. SendGrid
• Feature/Setting: Automated marketing email API; schedule review requests via Dynamic Templates.
3.12. Intercom
• Feature/Setting: Automated Campaigns; trigger in-app or email message after buying journey completion.
3.13. Drip
• Feature/Setting: Automation rule; “Placed Order” or “Fulfilled” trigger, followed by review email.
3.14. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; automate on “Order Status: Delivered” for sequenced review outreaches.
3.15. Typeform
• Feature/Setting: Embed automated review surveys in triggered emails or SMS post-purchase.
3.16. Yotpo
• Feature/Setting: Automated Review Request flows; schedule requests after delivery via e-commerce integration.
3.17. Judge.me
• Feature/Setting: Automatic review request emails and SMS after defined post-purchase delay.
3.18. Trustpilot
• Feature/Setting: Automated invitations; API link to trigger invite when order is fulfilled.
3.19. Zapier
• Feature/Setting: Automatedly multi-step workflow to send review request across multiple apps post-purchase.
3.20. Dotdigital
• Feature/Setting: Automation programs; configure to send post-delivery review request email or SMS.
3.21. MailerLite
• Feature/Setting: Automation workflow; purchase completion as entry; automatedly send review request.
3.22. Freshdesk
• Feature/Setting: Automation rules for post-sale ticket closure; send out review or satisfaction survey.
3.23. Gorgias
• Feature/Setting: Automate ticket-based follow-ups for order inquiries; fire review request when ticket is solved.
3.24. Facebook Messenger (Meta API)
• Feature/Setting: Automated template message; send review prompt via Messenger after purchase.
3.25. Whatsapp Business API
• Feature/Setting: Automatedly dispatch message templates requesting review after verified order status.
Benefits
4.2. Reduces manual marketing and support workload through automated triggers, improving team productivity.
4.3. Enhances brand reputation by consistently gaining more verified, organic reviews through automation.
4.4. Tailors review request frequency and channels, optimizing for response rate with agile automating.
4.5. Centralizes and tracks customer feedback efficiently, closing the customer loop in an automatedly orchestrated system.