Review aggregation and response management

**Purpose**

1.1. Automate the end-to-end process of collecting, aggregating, analyzing, and responding to customer reviews across multiple online platforms for a country food restaurant.
1.2. Automated workflows will track review sites, pull in reviews in real-time, classify sentiment, assign for internal review, generate templated responses, and push updates to relevant teams.
1.3. Enables automated, timely, and consistent engagement with guests, strengthens reputation management, and harnesses customer feedback for service improvements—without manual monitoring.

**Trigger Conditions**

2.1. New review posted on supported review or social site.
2.2. Review status or sentiment changes (e.g., flagged as negative, urgent, or VIP).
2.3. Daily, weekly, or real-time interval automation to check for new/unaddressed reviews.
2.4. Manual trigger by marketing/comms team for bulk or ad-hoc review response automation.

**Platform Variants**

3.1. Google My Business
• Feature: Reviews API — Configure "List Reviews" to automate review retrieval and "Reply to Review" for automated responses.

3.2. Facebook Pages
• Setting: Graph API (fields=ratings, reviews) — Automate fetch and send responses directly using "Create Reply" endpoint.

3.3. Yelp Fusion
• Function: Business Reviews endpoint — Automates review aggregation and "POST Reply" for automated management.

3.4. Trustpilot
• Feature: Business Unit API — Configure to pull reviews and "POST Response to Review" for reply automation.

3.5. TripAdvisor
• Setting: Partner Content API — Automates review feed monitoring and "WriteReply" endpoint for automated responses.

3.6. Zomato
• Feature: Zomato API Reviews endpoint — Automator pulls new reviews; custom automation can push responses via email/SMS.

3.7. OpenTable
• Setting: Reviews Export API — Automates pulling latest feedback for sentiments and workflows; reply via email automation.

3.8. Instagram
• Feature: Mentions/Comments API — Automatable fetching of tagged posts or comments mentioning the restaurant and trigger response automation.

3.9. Twitter (X)
• Feature: Search and Reply endpoints — Automator tracks branded mentions and automates predefined or dynamic replies.

3.10. Google Sheets
• Function: API — Aggregate multi-platform review data for centralized dashboard and trigger automation for undressed reviews.

3.11. Microsoft Power Automate
• Setting: Prebuilt review connectors — Automate workflows connecting review channels and communications platforms.

3.12. Slack
• Feature: Incoming Webhooks — Automate review alerts and push notifications for team visibility.

3.13. Zendesk
• Feature: Ticket API — Automates conversion of reviews to support tickets for managed follow-ups.

3.14. Salesforce
• Setting: Service Cloud API — Automates mapping reviews as customer cases, triggers workflow for response assignment.

3.15. HubSpot
• Feature: Conversations API — Aggregate reviews, automate assignment and logging of reviews as conversations.

3.16. SendGrid
• Feature: Email API — Automate custom alerts or templated review response confirmation.

3.17. Twilio SMS
• Setting: Messaging API — Automates sending alerts about critical reviews to staff phones.

3.18. Zapier
• Feature: Webhooks/Integrations — Automate cross-platform review aggregation and multi-channel responses.

3.19. Trello
• Feature: API — Automates creation of review-assignment cards for internal handling.

3.20. Asana
• Feature: Tasks API — Automates review management workflows and assignment to marketing/comms leads.

3.21. Intercom
• Setting: Conversations API — Automates pulling in reviews as conversations and automating reply workflows.

3.22. Freshdesk
• Feature: Tickets API — Aggregates and automates new review tickets for internal tracking and response.

3.23. Mailchimp
• Setting: Automations API — Automates targeted follow-ups or campaigns triggered by review sentiment.

3.24. Notion
• Feature: API – Automate review aggregation logs and synching to marketing knowledge base.

3.25. Monday.com
• Setting: Items API — Automates aggregation, tagging, assignment of review handling to team boards.

**Benefits**

4.1. Automates monitoring to ensure no review is missed and response deadlines are automatedly enforced.
4.2. Reduces manual labor and boosts operational efficiency by automating repetitive review management tasks.
4.3. Standardizes tone and messaging via automated response templating, ensuring brand consistency.
4.4. Supports real-time sentiment analysis and automated escalation of negative feedback for quick resolution.
4.5. Enables data-driven decision making by automating aggregation of reviews for analytics dashboards.
4.6. Scales reputation management by automating workflows across numerous review channels and customer segments.
4.7. Automates compliance with brand rules, reduces human error, and maximizes positive customer engagement.