Automated testimonials and review requests from students

Purpose

1.1. Automatedly gather and manage testimonials and reviews from culinary students post-course completion for marketing, reputation, and lead generation.
1.2. Automate reminder workflows to ensure high submission rates of feedback via SMS, email, webforms, or social media.
1.3. Streamline publishing of collected testimonials directly to marketing channels (website, review aggregators, social profiles) for automated visibility.
1.4. Integrate follow-up automators triggering based on satisfaction scores to filter reviewers for case studies, negative feedback handling, or upselling.

Trigger Conditions

2.1. Automated trigger upon course module completion in LMS.
2.2. Automatedly triggered by marking final grades or issuing certificates.
2.3. Automate trigger via payment fulfillment or student graduation event.
2.4. Scheduled automator (e.g., “X days post last lesson”) or custom logic (e.g., after N attended lessons).

Platform Variants

3.1. Twilio SMS
• Feature/Setting: SMS Messaging API.
• Configure auto-send testimonials request SMS with unique review links triggered by student event.
3.2. Mailgun
• Feature/Setting: Email API/send-message.
• Set automated transactional emails with review prompts, including dynamic tokens for personalization.
3.3. SendGrid
• Feature/Setting: Marketing Campaign API/send.
• Automate email batch to all graduates or segment by cohort with embedded survey/review form.
3.4. WhatsApp Business API
• Feature/Setting: Message Template/Send Message.
• Automate personalized WhatsApp review requests post-class end.
3.5. Zapier
• Feature/Setting: Zaps for multi-app connectivity.
• Automate event-to-platform (LMS to form/email/CRM/Social).
3.6. Google Forms
• Feature/Setting: Forms API/Create Form Response.
• Create automated review collection forms, auto-send unique URLs per student.
3.7. Typeform
• Feature/Setting: Webhooks/Responses API.
• Automate personalized testimonial forms and gather responses for real-time sync.
3.8. SurveyMonkey
• Feature/Setting: Collectors API/Create Collector.
• Set automated testimonial survey launches upon course finish.
3.9. Facebook Graph API
• Feature/Setting: Reviews Endpoints.
• Automate publishing top-rated testimonials, direct requests for Facebook reviews.
3.10. Google My Business API
• Feature/Setting: Reviews/Create.
• Automate GMB post creation with select testimonials, direct review requests.
3.11. HubSpot
• Feature/Setting: Workflows/Marketing Emails.
• Trigger automated feedback forms and nurture automations based on sentiment.
3.12. ActiveCampaign
• Feature/Setting: Automations/Email Campaigns.
• Automate review prompt sequences with conditional triggers and reminders.
3.13. Salesforce
• Feature/Setting: Process Builder/Flow Builder.
• Automate follow-up outreach for testimonials, record responses to CRM.
3.14. Slack
• Feature/Setting: Incoming Webhooks.
• Automate alerts to marketing or admin channels for new testimonials.
3.15. Discord
• Feature/Setting: Webhook/Message Creation.
• Automator posts new public testimonials to designated review sharing server channels.
3.16. Trello
• Feature/Setting: REST API/Create Card.
• Automate testimonial review workflow cards for team follow-up or publishing review status.
3.17. Monday.com
• Feature/Setting: Automation Recipes/Item Creation.
• Automated testimonials tracking board entry creation and progress.
3.18. Zoho CRM
• Feature/Setting: Workflow Automation/Email.
• Automate testimonial request emails, logging review outcomes into CRM records.
3.19. Airtable
• Feature/Setting: Automations/API.
• Collect and automate storage of testimonial data for reporting and publishing pipelines.
3.20. Shopify
• Feature/Setting: Order/Customer Webhooks.
• Automatedly send review request after culinary course purchase completion.
3.21. Instagram Graph API
• Feature/Setting: Content Publishing.
• Automate posting testimonials as stories/highlights to culinary school’s Instagram for enhanced reach.
3.22. Microsoft Power Automate
• Feature/Setting: Automated Cloud Flow.
• Automates end-to-end testimonial collection, categorization, and publishing across connected apps.

Benefits

4.1. Automating the process ensures a steady inflow of student testimonials and reviews with no manual follow-up.
4.2. Automated reminders and segmentation increase response rates and feedback quality.
4.3. Automated publishing boosts the culinary school’s digital presence, credibility, and attracts new leads.
4.4. Automation centralizes testimonial management and enables rapid response to negative or positive feedback.
4.5. Facilitates scalable marketing automations to handle large or frequent course groups without manual effort.