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Automate birthday and anniversary notifications for members

Purpose

1.1. Automate birthday and anniversary notifications for curling club members to boost engagement, foster community, and personalize member experience.
1.2. Automates reminders for staff to initiate greetings, sends messages automatically to members, and logs these interactions for tracking relationship-building efforts.
1.3. Automation streamlines repetitive celebratory communications, reducing manual errors and ensuring every key date is acknowledged without staff oversight.

Trigger Conditions

2.1. Automated trigger on a member’s birthday date or membership anniversary, extracted from the members database.
2.2. Optional: Manual trigger for ad-hoc greetings when needed.
2.3. Custom scheduling to automate notifications either on the day, week before, or as periodic reminders ahead of the event.

Platform variants

3.1. Twilio SMS
• Feature/Setting: SMS API; configure automation to send text via POST requests using member phone numbers and custom birthday/anniversary templates.
3.2. SendGrid
• Feature/Setting: Email API; automate sending of personalized HTML emails for each event date by configuring the Template Send endpoint.
3.3. Slack
• Feature/Setting: Webhook URL and scheduled messages; automator posts notifications in member or staff channels automatedly.
3.4. Microsoft Teams
• Feature/Setting: Incoming Webhook; automate posting celebratory messages to member groups or admins.
3.5. Gmail
• Feature/Setting: Gmail API SendMail; automate sending personalized emails with templates, scheduled via Apps Script triggers.
3.6. Outlook 365
• Feature/Setting: Outlook Mail API; automation to send calendar-based emails and reminders using automated flows.
3.7. HubSpot
• Feature/Setting: Workflow automation; automates birthday/anniversary emails and internal tasks using contact properties and event triggers.
3.8. Salesforce
• Feature/Setting: Process Builder or Flow automation to trigger notifications or tasks based on member custom fields.
3.9. Zoho CRM
• Feature/Setting: Workflow rules; set automated alerts or send emails on key dates using birthday/anniversary fields.
3.10. Mailchimp
• Feature/Setting: Automated email journeys; automate campaigns based on membership dates.
3.11. WhatsApp Business API
• Feature/Setting: Automated message template using API to send personalized celebratory messages.
3.12. Facebook Messenger
• Feature/Setting: Messenger Platform send API; automate messages to members’ Messenger accounts.
3.13. Discord
• Feature/Setting: Bot configuration to automate birthday pings in members channels using date events.
3.14. Google Calendar
• Feature/Setting: Automated event creation with notifications; reminders sent to members or staff.
3.15. ActiveCampaign
• Feature/Setting: Automated email sequences; automation based on custom date fields for personalized engagement.
3.16. Intercom
• Feature/Setting: Automated messaging via Custom Bot rules on user birthdate or membership date.
3.17. Trello
• Feature/Setting: Card automation using Butler to create tasks or notifications for birthdays/anniversaries.
3.18. Asana
• Feature/Setting: Automated task creation and reminders for birthdays/anniversaries using Rules.
3.19. Pipedrive
• Feature/Setting: Workflow automation to create activities and send emails to celebrate.
3.20. Airtable
• Feature/Setting: Automation scripts to detect dates and send notifications via email/SMS integrations.
3.21. Shopify
• Feature/Setting: Automated customer messaging workflows for clubs offering merchandise perks.
3.22. ClubExpress
• Feature/Setting: Built-in reminders and automated emails for membership milestones.
3.23. Eventbrite
• Feature/Setting: API-triggered email or notification to users on relevant anniversary dates.

Benefits

4.1. Automates repetitive tasks, boosting efficiency and consistency in member communications.
4.2. Automated reminder systems ensure no member's birthday or milestone is missed, strengthening loyalty.
4.3. Automation allows staff to focus on higher-value activities by eliminating manual messaging.
4.4. Data-driven, automatable workflows enhance record-keeping and allow for personalized member engagement at scale.
4.5. Automated logging provides actionable insights into member relations and satisfaction trends.

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