Marketing & PromotionPurpose
1. Automate the sending of Google/My Business and TripAdvisor review requests to restaurant customers, automating the post-dining engagement process.
2. Improve online reputation and ratings in automated fashion, boosting visibility on top review platforms.
3. Systematically automate follow-ups for feedback, streamlining marketing & promotion for Danish cuisine venues.
4. Eliminate manual effort by deploying automators to manage review invitation workflows transparently and consistently.
5. Capture customer sentiment with automated review solicitation, helping automate responses and recognition for positive engagement.
Trigger Conditions
1. Automated trigger upon completion of a reservation or payment in POS.
2. Automate manually by staff action in CRM or POS interface.
3. Automatedly after order status is “completed” in online ordering system.
4. Custom, scheduled automations based on configurable post-visit delays (e.g., 3-24 hours post-meal).
5. Automation trigger when customer info is captured via WiFi, webforms, or loyalty registration.
Platform Variants
1. Twilio SMS
1.1. Feature/Setting: Automated SMS — configure Twilio’s Programmable Messaging API to send review links after dining event; set message body and timing in API request.
2. SendGrid
2.1. Feature/Setting: Automated email campaign — use SendGrid’s Marketing Campaigns API to send scheduled review requests based on event triggers.
3. Mailchimp
3.1. Feature/Setting: Automate customer segmentation and trigger Journeys automation for follow-up review emails post-visit.
4. HubSpot
4.1. Feature/Setting: Workflows automation — create workflow to detect completed deals and send review requests using Automated Email or SMS extensions.
5. Salesforce
5.1. Feature/Setting: Process Builder or Flow automation to trigger review SMS or emails using external API or Marketing Cloud connector.
6. Zapier
6.1. Feature/Setting: Multi-step automations — detect closed orders and automate sending review links via Gmail, SMS, or webhook to external review APIs.
7. Slack
7.1. Feature/Setting: Automated notifications — configure review request notification to staff upon trigger, using Slack Incoming Webhooks or Workflow automator.
8. Google Sheets
8.1. Feature/Setting: Script automation — use Apps Script to detect new row (i.e., guest exit) and trigger review request to Google/My Business API or mail/SMS platform.
9. Google Forms
9.1. Feature/Setting: Pre-filled review form URLs can be automated in post-visit email/SMS using Form API automation.
10. Facebook Messenger
10.1. Feature/Setting: Automate Messenger Bots to send review request sequences to opted-in diners utilizing Messenger API and Custom Automation Flows.
11. WhatsApp Business
11.1. Feature/Setting: API-powered automated review invitations after meal, via WhatsApp Template Messages for verified business accounts.
12. Shopify
12.1. Feature/Setting: Automated “Post-Purchase Email” apps or Flow automation for eateries using Shopify for delivery/takeout.
13. Square POS
13.1. Feature/Setting: Automated customer engagement module or integration with Webhooks API to send review requests on transaction completion.
14. Toast POS
14.1. Feature/Setting: Built-in marketing automation or API webhook to automate review requests.
15. ActiveCampaign
15.1. Feature/Setting: Customer Experience Automation (CXA) automates personalized review requests in email or SMS campaigns linked to event triggers.
16. Klaviyo
16.1. Feature/Setting: Automated Flows — configure post-visit flows triggering review request email or SMS based on POS event feed.
17. Typeform
17.1. Feature/Setting: API-triggered personalized review surveys, automating invitation links post-dining.
18. Intercom
18.1. Feature/Setting: Automated post-conversation follow-ups to customers, sending review requests after resolved support or feedback threads.
19. Freshdesk
19.1. Feature/Setting: Automate scenario rules in Freshdesk, triggering review requests post customer support closure.
20. Pabbly Connect
20.1. Feature/Setting: Automation workflows — integrate customer exit events and trigger review notifications to multiple channels via Pabbly APIs.
21. Google My Business API
21.1. Feature/Setting: Automate generating unique review links per customer, embedded in emails or SMS sent automatically by email/SMS API.
22. TripAdvisor Review Express API
22.1. Feature/Setting: Configure API for automating guest list upload and review email dispatch after fulfillment trigger.
Benefits
1. Automates guest engagement, increasing review acquisition rate without manual intervention.
2. Ensures consistency in timing and messaging for every diner, automatedly adhering to marketing guidelines.
3. Enables scalable feedback automation across multiple platforms and guest segments.
4. Frees staff from repetitive review requests, allowing automation to capture every customer touchpoint.
5. Automates analytics tracking of response rates, improving marketing automation strategy for Danish restaurants.