Triggered promotional campaigns based on browsing/purchase history

Purpose

1. Automate the delivery of personalized promotional campaigns triggered by individual customer browsing and purchase history data.

2. Automatedly boost sales, retain customers, and increase engagement by targeting relevant offers via email, SMS, push notifications, or in-app messages.

3. Automating segmentation and timing ensures campaigns reach customers at peak interest, improving conversion rates.

4. Automation systems process customer interactions in real time, enabling continuous learning and optimization of promotional outreach.

Trigger Conditions

1. Automated triggers include: product views, cart abandonment, purchase completion, category-specific browsing, and inactivity for a defined period.

2. Automation responds to unique browsing patterns, repeat purchases, or lack of purchase after viewing key promotional items.

3. Automator workflows efficiently monitor customer behavior using APIs or webhook events in real-time.

Platform Variants

3.1. Salesforce Marketing Cloud

• Feature/Setting: Journey Builder’s “Behavioral Triggers”; configure API Event Entry for browsing/purchase events.
  

3.2. Twilio SMS

• Feature/Setting: Automated SMS Campaings; use Programmable Messaging API with webhook URLs for real-time campaign triggers.
  

3.3. HubSpot

• Feature/Setting: Workflow Automation; set “Purchase Event” enrollment criteria, connect to marketing emails or SMS actions.
  

3.4. Mailchimp

• Feature/Setting: Customer Journeys; trigger “Product Viewed” or “Item Purchased” events via e-commerce integration.
  

3.5. Klaviyo

• Feature/Setting: Flow Trigger “Placed Order” or “Viewed Product”; configure integration with your store backend to automate campaigns.
  

3.6. ActiveCampaign

• Feature/Setting: Site Tracking + Automations; automate personalized messages on visit or abandoned cart entries.
  

3.7. Omnisend

• Feature/Setting: Automation Workflows; event-based triggers for browser actions or transactional data sync.
  

3.8. SendGrid

• Feature/Setting: Marketing Campaigns with Event Webhooks; automate email sends on behavioral events.
  

3.9. Google Firebase Cloud Messaging

• Feature/Setting: Automated Push Notifications via “topic messaging” and event triggers from app activity logs.
  

3.10. Intercom

• Feature/Setting: Automated Message Campaigns; set triggers based on user attributes or event data via API.
  

3.11. Zendesk

• Feature/Setting: Automated Triggers; configure “shopper activity” events to push outbound messages via API.
  

3.12. Braze

• Feature/Setting: Canvas Flows; event-based automated messaging using purchase or browsing activity.
  

3.13. Iterable

• Feature/Setting: Workflow Studio automation; trigger messaging on custom events like category views or purchase.
  

3.14. MoEngage

• Feature/Setting: Smart Triggers; automate push/email/SMS based on user browsing or buying milestones.
  

3.15. Freshmarketer

• Feature/Setting: Automation Journeys; assign triggers for site events like ‘added to cart’ or ‘browsed promo’.
  

3.16. CleverTap

• Feature/Setting: Automated Segmentation; trigger campaigns when user meets “product browsed”/“interval since purchase”.
  

3.17. Pipedrive

• Feature/Setting: Workflow Automations; configure actions for entry to a deal stage signifying a purchase.
  

3.18. Zoho CRM

• Feature/Setting: Workflow Automation; trigger autoresponses upon “sales orders” or “web tracking activity”.
  

3.19. Shopify Flow

• Feature/Setting: Workflow Builder; automate discounts/email offers on product view or checkout events.
  

3.20. Segment

• Feature/Setting: Event Tracking with Destinations; automate triggered sends to connected marketing channels.
  

3.21. Viber Business Messages

• Feature/Setting: Automated Campaigns API; configure automation for product view or transactional triggers.
  

3.22. Facebook Messenger Business

• Feature/Setting: Messenger Send API; automate message triggers on completed purchases or high-intent browsing.
  

3.23. Adobe Campaign

• Feature/Setting: Real-time Event Triggers; automate multi-channel workflows based on customer journey events.
  

3.24. Marketo

• Feature/Setting: Smart Campaigns; configure trigger “Visits Web Page” or “Fills Out Form” for automation.
  

Benefits

1. Automates highly personalized marketing, increasing customer responsiveness and conversion rates.

2. Reduces manual effort, streamlining campaign management through real-time data-driven automation.

3. Enables omni-channel automated outreach, covering SMS, email, in-app, and social messengers.

4. Improves campaign ROI by automating segmentation and targeting, eliminating guesswork.

5. Enhances customer loyalty with timely automated communications tailored to behavior.