Launch targeted email or SMS campaigns based on customer segments

Purpose

1.1. Automate launching of highly targeted email or SMS campaigns to Dodge dealership customer segments.
1.2. Automate delivery of service reminders, promotional offers, event announcements, and special Dodge model incentives based on real-time customer interaction and profile data.
1.3. Achieve higher marketing ROI, automating cross-channel campaign execution and monitoring at corporate level for consistent branding and compliance.

Trigger Conditions

2.1. Automate triggers on CRM segment updates (e.g., new Dodge lease, service due, inactive customer).
2.2. Automating triggers based on lead source entry, website inquiry, or event registration.
2.3. Automator watches changes in vehicle purchase/interest or customer lifecycle stage.

Platform Variants

3.1. Twilio
• Feature/Setting: SMS Messaging API; configure automatedly with client segment, message template, API key, sender ID.
3.2. SendGrid
• Feature/Setting: Marketing Campaigns API; automate bulk email sends, segment lists, schedule triggers, use API key and verified sender.
3.3. HubSpot
• Feature/Setting: Workflows > Email Triggers; automate customer segment workflow, configure email template, recipient list.
3.4. Mailchimp
• Feature/Setting: Campaigns > Automations; automate audience segmentation, use trigger-based workflow, configure campaign ID.
3.5. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; automate customer journeys, set audience segment triggers, personalize Dodge offers.
3.6. ActiveCampaign
• Feature/Setting: Automations > Send Email/SMS; configure trigger by tag or contact field, select automation flow.
3.7. Klaviyo
• Feature/Setting: Flows > Triggers; automate by segment entry, set up dynamic message, automate timing.
3.8. Zoho Campaigns
• Feature/Setting: Automation > Workflow; automate by contact activity/rule, set up email trigger, configure content.
3.9. Constant Contact
• Feature/Setting: Email Automation; select trigger (e.g., list join, date), automate series, schedule send.
3.10. SharpSpring
• Feature/Setting: Visual Workflow Builder; automate by list action, schedule or condition.
3.11. Marketo
• Feature/Setting: Smart Campaigns; automate audience filter, action (Send Email/SMS), and trigger event.
3.12. Oracle Eloqua
• Feature/Setting: Program Canvas; automate segment entry, configure outbound action.
3.13. Braze
• Feature/Setting: Canvas; automate multichannel flows, configure audience and message action.
3.14. Iterable
• Feature/Setting: Workflow Studio; automate trigger on Dodge interest tag, configure SMS/Email content.
3.15. MoEngage
• Feature/Setting: Segments > Flows; automate audience targeting, set message delivery rules.
3.16. Viber
• Feature/Setting: Business Messages API; automate SMS delivery, configure sender and message template.
3.17. Pipedrive
• Feature/Setting: Workflow Automation; automate trigger on deal stage, send Email via add-on.
3.18. Omnisend
• Feature/Setting: Automation > Triggers; configure segment-based automation, set channel and content.
3.19. Brevo (ex-Sendinblue)
• Feature/Setting: Automation > Entry Point; automate by contact segment, send campaign.
3.20. MessageBird
• Feature/Setting: Flow Builder; automate SMS triggers, configure action and audience.

Benefits

4.1. Automates marketing at scale, improves Dodge campaign targeting and frequency.
4.2. Reduces manual workload, automating scheduled and event-based outreach.
4.3. Enables automatable compliance checks, automating opt-out management.
4.4. Grows engagement, lifts sales by automating personalized Dodge promotions.
4.5. Provides analytics for automatedly optimizing future campaigns and spend.