Customer Engagement & MarketingPurpose
1.2. Automating personalized offers, time-based campaigns, and multi-channel engagement (email, SMS, social) to boost orders and footfall.
1.3. Automation increases efficiency, reduces human error, and enables data-driven targeting and segmenting for holiday-specific events.
Trigger Conditions
2.2. On updating offers/events in POS or website CMS, an automation flow is activated.
2.3. When customer segment matches (loyalty, interest, past holiday responders).
2.4. Campaign approval or manual launch via a dashboard trigger.
Platform Variants
3.1. Twilio (SMS)
• Feature/Setting: Automate SMS campaign scheduling (Messages API) — configure Send Message with scheduled time and segmented contacts.
3.2. SendGrid (Email)
• Feature/Setting: Automate promotional email scheduling with Marketing Campaigns API — set up email templates and campaign schedules.
3.3. Mailchimp
• Feature/Setting: Automate list segmentation and recurring holiday email campaigns via Email Automation API.
3.4. Slack
• Feature/Setting: Automates team reminders for campaign preparation using Scheduled Messages API.
3.5. Google Calendar
• Feature/Setting: Automates event creation and reminder delivery with Calendar API scheduling feature.
3.6. Facebook Pages
• Feature/Setting: Automated post scheduling and event reminders using Facebook Graph API.
3.7. Instagram
• Feature/Setting: Automate story/post scheduling by utilizing Content Publishing API.
3.8. WhatsApp Business
• Feature/Setting: Automate broadcast and scheduled messages through WhatsApp Business API.
3.9. Shopify
• Feature/Setting: Automates discounts and promotional banners scheduling with Admin API.
3.10. Zapier
• Feature/Setting: Automates triggers from spreadsheets/calendars to email or SMS campaign launches.
3.11. Klaviyo
• Feature/Setting: Automating flow triggers for holiday promotions with Campaign and Flow APIs.
3.12. ActiveCampaign
• Feature/Setting: Automates holiday email and SMS workflows via Automation API.
3.13. HubSpot
• Feature/Setting: Automated campaign calendar and contact-based workflows with Marketing Events API.
3.14. Google Sheets
• Feature/Setting: Automate import/export of promo lists; trigger workflow when new row (promo) is added (Sheets API).
3.15. Salesforce
• Feature/Setting: Automate customer reminders with Journey Builder and Campaign Scheduler APIs.
3.16. Microsoft Outlook
• Feature/Setting: Automate sending scheduled holiday reminder emails via Outlook Calendar API.
3.17. Constant Contact
• Feature/Setting: Automate recurring or sequenced holiday email promotions using Campaigns API.
3.18. Buffer
• Feature/Setting: Automated scheduling/posting of holiday content with Buffer Publishing API.
3.19. Intercom
• Feature/Setting: Automate in-app holiday popups/messages using Custom Bot Triggers API.
3.20. Google Ads
• Feature/Setting: Automate scheduling and pausing of holiday-specific ad campaigns via Campaign Management API.
3.21. Typeform
• Feature/Setting: Automate holiday offer opt-in forms, and trigger follow-up reminders with Responses API.
3.22. Notion
• Feature/Setting: Automate creation of content calendars and task reminders with Notion API automation scripts.
3.23. Trello
• Feature/Setting: Automate holiday campaign task deadlines and team reminder cards using Power-Ups and API.
3.24. Eventbrite
• Feature/Setting: Automate holiday event reminder emails to registered guests via Event Notifications API.
3.25. SurveyMonkey
• Feature/Setting: Automate post-event feedback requests after the holiday promo using Webhooks and Survey API.
Benefits
4.2. Enables multi-channel, consistent, and timely automated reminders and promotion, maximizing reach and impact.
4.3. Increases data accuracy, leverages automation for better customer engagement, loyalty, and ultimately, higher holiday sales.
4.4. Automatedly adapts to business scale, handling large lists and complex schedules effortlessly.
4.5. Automating reminders ensures customers never miss a holiday offer, keeping the brand top-of-mind.