Automatic enrichment of lead data using online databases

Purpose

1.1 Automate the process of enriching incoming lead data for a door manufacturer with detailed, current information from online databases.
1.2 Automate gathering of firmographics, contact verification, directorships, company size, revenue stats, URLs, and social profiles, then attach this enhanced dataset to each lead record.
1.3 Automate integration of enriched data into corporate CRM and sales pipelines, boosting qualification speed, sales rep context, and personalization.
1.4 Automate compliance checking by augmenting leads with regulatory and industry status insights.

Trigger Conditions

2.1 Automatedly triggered when new lead is received via webform, email, phone system, or third-party marketplace.
2.2 Automate upon lead data update or new business inquiry in CRM.
2.3 Triggered during periodic reviews or at sales qualification stage through automation scheduler.

Platform Variants

3.1 HubSpot
• Feature/Setting: Automated Workflow → Configure “Contact Enrollment Trigger” + “Enrich with Data Standard Integration” API.
3.2 Salesforce
• Feature/Setting: Automate with Process Builder/Flow → Integrate Data.com Clean API for enrichment when lead is created/modified.
3.3 Zoho CRM
• Feature/Setting: Blueprint Automation → Enable "Lead Enrichment" by configuring Clearbit Enrichment API connector.
3.4 Microsoft Dynamics 365
• Feature/Setting: Power Automate Flow → Setup “Lead Created” trigger with Lusha or ZoomInfo connector.
3.5 Pipedrive
• Feature/Setting: Workflow Automation → Activate “Person Added” trigger and Append Hunter.io data via API call.
3.6 Copper
• Feature/Setting: Automated Lead Enrichment → Use Clearbit or LeadGenius API “Enrich” function within Zapier integration.
3.7 Apollo.io
• Feature/Setting: Automated Enrichment Tool → Set up ‘Contact Created’ enrichment automatedly in Lead Automation settings.
3.8 Clearbit
• Feature/Setting: Enrichment API → Automate pull of company and contact details via /enrich endpoint integration.
3.9 Lusha
• Feature/Setting: People Enrichment → Utilize Lusha API “/person” endpoint in automations for contact validation.
3.10 Hunter.io
• Feature/Setting: Email Finder & Enrichment → Automated call to “Email Finder API” when lead data is incomplete.
3.11 FullContact
• Feature/Setting: Person Enrichment API → Automate appending of social/influence data to each corporate lead.
3.12 ZoomInfo
• Feature/Setting: Enrich API → Configure automated retrieval of company size, sector, and decision-maker data via API.
3.13 LeadGenius
• Feature/Setting: Real-Time Enrichment API → Schedule “On Lead Entry” automated info gathering job using endpoint.
3.14 InsideView
• Feature/Setting: Data Integrity Automation → Enable automated enrichment through CRM connector APIs.
3.15 Datanyze
• Feature/Setting: Lead Enrichment Platform → Activate Chrome Extension Automation for LinkedIn/Capturing Page Info.
3.16 UpLead
• Feature/Setting: Verified Data API → Configure automation to append data via /enrich endpoint.
3.17 PeopleDataLabs
• Feature/Setting: Person Enrichment API → Automate job for large-scale lead append and person search enrichment.
3.18 Snov.io
• Feature/Setting: Email Finder API Automation → Set up auto-append of missing email/socials from lead list.
3.19 Seamless.AI
• Feature/Setting: Contact Data Automation → Enable “Contact Search” and “Auto-Enrich” in platform settings.
3.20 Crunchbase
• Feature/Setting: Company Enrichment API → Automate company snapshot and executive data gathering.

Benefits

4.1 Automate reduction of sales time spent on manual research and lead qualification.
4.2 Automatedly ensure all leads are complete, current, and verifiable before sales engagement.
4.3 Automating lead screening improves targeting, personalization, and outreach efficiency.
4.4 Automation increases conversion rates by focusing effort on most viable opportunities.
4.5 Automates compliance with industry-specific requirements by ensuring enriched, up-to-date, and regulated data sources feed sales and lead management flows.