Purpose
1. Automate the retargeting of dropped leads in Ducati dealer retail, ensuring no potential customer is lost through prompt, rule-based remarketing actions.
2. Automatedly identify leads abandoning inquiries, test rides, or finance applications, and deploy retargeting campaigns via email, SMS, push notifications, CRM tasks, and dynamic ads to re-engage prospects.
3. Use automation to streamline lead nurturing, personalize outreach per lead interaction stage, minimize manual follow-up, and increase Ducati motorcycle conversion rates.
Trigger Conditions
1. Lead abandons a web inquiry form, quote, or test ride request process.
2. No activity from lead for X hours/days after submitting an initial interest (automatable via timestamp tracking).
3. Cart abandonment on Ducati’s e-commerce accessories or apparel pages.
4. Incomplete application detected in CRM or ERP.
5. Negative or no response to first dealership contact attempt.
Platform Variants
1. Twilio SMS
- Feature/Setting: SMS API; configure automation to send personalized SMS reminders to dropped leads within 10 minutes of inactivity.
2. SendGrid
- Feature/Setting: Transactional Email API; automate sending retargeting emails using dynamic templates for abandoned forms or carts.
3. Facebook Marketing API
- Feature/Setting: Custom Audience Sync; automate audience updates for dynamic ad retargeting of dropped Ducati leads.
4. HubSpot
- Feature/Setting: Workflow Automation; set workflow triggers for abandoned leads and automate multi-channel re-engagement.
5. Salesforce
- Feature/Setting: Process Builder; automatically create follow-up tasks when leads become inactive in the sales pipeline.
6. Google Ads
- Feature/Setting: Audience Manager API; automate rules for showing remarketing ads to dropped Ducati leads.
7. Mailchimp
- Feature/Setting: Journey Automation; configure triggers for retargeting emails after incomplete form submissions.
8. WhatsApp Business API
- Feature/Setting: Automated messaging flow; send personalized WhatsApp messages to leads not progressing in the funnel.
9. Zapier
- Feature/Setting: Multi-app automation; chain triggers from web forms to CRM or messaging for retargeting execution.
10. ActiveCampaign
- Feature/Setting: Automations; auto-segment and send lead nurturing sequences for dropped opportunities.
11. Intercom
- Feature/Setting: Automated messages; trigger in-app or email messages to cold Ducati leads.
12. Drift
- Feature/Setting: Playbooks automation; schedule chat or email nudges for leads not proceeding in the sales process.
13. LinkedIn Marketing Solutions
- Feature/Setting: Matched Audiences API; automatedly retarget dropped Ducati B2B leads via sponsored content or InMail.
14. Klaviyo
- Feature/Setting: Flows automation; customize retargeting campaigns for leads dropping interest in Ducati products.
15. Pipedrive
- Feature/Setting: Workflow automation; auto-create call reminders and task assignments when a deal stalls.
16. Aircall
- Feature/Setting: Call routing automation; trigger automated calls or voicemails to cold Ducati prospects.
17. Microsoft Dynamics 365
- Feature/Setting: Power Automate; automate notification and retargeting email cadences for inactive leads.
18. AdRoll
- Feature/Setting: Retargeting automation; sync and automate display ad retargeting for Ducati dropped leads.
19. Shopify
- Feature/Setting: Cart abandonment automation; automatedly email or SMS customers who abandon Ducati accessory carts.
20. Oracle Eloqua
- Feature/Setting: Program Canvas; drag/drop to automate segmentation and follow-up for abandoned Ducati leads.
21. Slack
- Feature/Setting: Workflow Builder; automate lead status alerts to Ducati sales teams for prompt manual intervention.
22. Marketo
- Feature/Setting: Smart Campaigns; configure triggers and automated multi-channel outreach for retargeting.
23. Freshsales
- Feature/Setting: Workflow automations; assign follow-up owners for inactive Ducati leads.
24. Google Analytics
- Feature/Setting: Audience triggers; automate retargeting lists based on abandoned Ducati website flows.
Benefits
1. Automatedly recapture lost sales opportunities, boosting Ducati dealership revenues.
2. Consistent, rapid retargeting increases conversion rates and lead engagement.
3. Automation reduces manual labor, allowing Ducati staff to focus on high-intent prospects.
4. Automating workflows across channels ensures no dropped lead slips through the cracks.
5. Data-driven automation allows for real-time performance tracking and optimization.
Marketing and Communication