Automated sending of promotional materials

Purpose

1.1. Automate the process of sending promotional materials (flyers, newsletters, event invites, discounts) to prospective students, parents, and partners of education centers.
1.2. Automatedly ensure timely, consistent, and targeted delivery of campaigns to grow enrollments and community engagement.
1.3. Enhance outreach by automating omnichannel distribution: email, SMS, WhatsApp, messenger, social media, and postal services.
1.4. Reduce manual workload, minimize errors, and improve the efficiency and measurability of marketing efforts through automation.

Trigger Conditions

2.1. Automator triggers on new lead registration on website or CRM.
2.2. Scheduled automated dispatches (e.g., weekly, monthly, for special occasions, or events).
2.3. Automated triggers for follow-ups after webinar sign-ups or info requests.
2.4. Lead scoring or segmentation changes (automating based on criteria such as age, interest, location).

Platform Variants

3.1. Mailchimp
• Feature/Setting: Automated Campaigns, using Mailchimp API endpoint /campaigns, set trigger to “audience joined” or “tagged”.
3.2. SendGrid
• Feature/Setting: Automated marketing emails via Marketing Campaigns API, POST /mail/send for transactional and bulk messaging.
3.3. Twilio SMS
• Feature/Setting: Automated messaging via Twilio Programmable SMS, use API endpoint POST /Messages for outputting notifications to mobiles.
3.4. WhatsApp Business API
• Feature/Setting: Automated WhatsApp message sending, configure POST /v1/messages with template IDs for bulk broadcasts.
3.5. Facebook Messenger Platform
• Feature/Setting: Automate Messenger campaigns with Send API (POST /me/messages) for subscribed users.
3.6. ActiveCampaign
• Feature/Setting: Automated emails & SMS via Automations, configure “Start Trigger” on list addition.
3.7. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder with automated “Entry Event”—trigger and automate message sends.
3.8. HubSpot
• Feature/Setting: Automated email sequences via Workflows, select “Contact enrollment trigger”.
3.9. Google Workspace (Gmail API)
• Feature/Setting: Automate email delivery using Gmail API, endpoint users.messages.send, configure automated triggers.
3.10. Zapier
• Feature/Setting: Zap automation; “New Lead In CRM” triggers “Send Promotional Email” using 3rd party connector.
3.11. Pabbly
• Feature/Setting: Automation workflow, use “Email Parser” trigger and send via SMTP module.
3.12. Outlook (Microsoft Graph)
• Feature/Setting: Automate sending with Microsoft Graph API—/sendMail endpoint for bulk outreach.
3.13. Klaviyo
• Feature/Setting: Automate flows for abandoned forms, use Flows automation and Segment triggers.
3.14. Brevo (ex-Sendinblue)
• Feature/Setting: Automated email/sms via API v3/emailCampaigns, trigger based on attributes or actions.
3.15. Moosend
• Feature/Setting: Automation workflows, configure API to send promotional newsletters.
3.16. Constant Contact
• Feature/Setting: Automated email series via “Email Automation” and API POST /email_campaigns/send.
3.17. Slack
• Feature/Setting: Automated outreach via Slack API, use chat.postMessage for direct messages or channels.
3.18. Telegram Bot API
• Feature/Setting: Automate sends via POST /sendMessage to target education opt-in groups.
3.19. PostGrid (Direct Mail API)
• Feature/Setting: Automate physical flyer/postcard mailings, configure POST /v1/postcards endpoint.
3.20. Lemlist
• Feature/Setting: Email sequences & automated follow-ups, use Lemlist API to add leads and trigger campaigns.
3.21. Drip
• Feature/Setting: Workflow Automations, trigger emails/SMS when user subscribes or fills forms.
3.22. Mailjet
• Feature/Setting: Transactional and bulk campaign automation using /send API and event triggers.
3.23. Intercom
• Feature/Setting: Automated chat/email outreach to new sign-ups, using Conversational Automation.
3.24. Viber Business Messages
• Feature/Setting: Automate campaigns with Viber API, configure message_sending endpoint.

Benefits

4.1. Automates repetitive campaign delivery, saving staff time and costs.
4.2. Automatedly improves personalization, engagement, and timely marketing communication.
4.3. Automation enables multi-channel reach and simplifies compliance with opt-in/out policies.
4.4. Automating outreach allows educational centers to measure open rates, clicks, and conversions efficiently.
4.5. Automator systems scale with list growth, making bulk promotion automatable and sustainable.