Event and promotion notification automation

Purpose

1. Automatedly deliver event and promotion notifications for an Egyptian restaurant, targeting current and potential customers across digital channels.

2. Automate personalized messages about special events, offers, or limited-time promotions to boost engagement and foot traffic.

3. Automation ensures timely, relevant, and widespread awareness of campaigns for the restaurant’s audience.

4. Enable scalable, multi-channel automated campaigns based on customer preferences and historical behaviors.

Trigger Conditions

1. Newly created event or scheduled promotion in the restaurant’s marketing calendar.

2. Specific customer actions, such as joining a loyalty program or making a reservation.

3. Predefined time triggers, e.g., every Thursday at noon for weekend events.

4. Input from external data sources like trending Egyptian holidays or local festivals.

Platform Variants

1. Twilio SMS

• API: Twilio Programmable Messaging — automate sending SMS alerts for new events; configure with restaurant’s sender ID and webhook for trigger events.
  

2. SendGrid

• Feature: Automated Email Marketing — set up “Single Send” campaigns for event announcements; integrate with promotional templates and audience segmentation API.
  

3. Mailchimp

• Feature: Customer Journey Automation — configure workflow to send promo emails when “Event Created” tag is added in CRM.
  

4. WhatsApp Business API

• Setting: Notification Messages — automate sending WhatsApp blasts for time-sensitive events using approved messaging templates.
  

5. Facebook Messenger

• Feature: Messenger Bots (Send API) — automate DM promos for events, triggered by new Facebook Event creation.
  

6. Instagram

• API: Instagram Graph API — automate post or story creation when events are scheduled, using “Publish Content” endpoint.
  

7. Slack

• API: Slack Incoming Webhooks — automate staff reminders about upcoming events; integrate with calendar API for timely posts.
  

8. Google Calendar

• API: Event Insertion — automate calendar event creation for users who opt-in, tied to promotion notifications.
  

9. Shopify

• App: Shopify Email or PushOwl — automate email/push to customers who purchased certain menus during Egyptian cultural days.
  

10. Zapier

• Feature: Multi-step Zap Automation — connect CRM to email/SMS/push for automatedly syncing promotion notifications across tools.
  

11. Salesforce Marketing Cloud

• Setting: Journey Builder — automate customer journey with conditional triggers for event/promotion emails and SMS based on customer data segmentation.
  

12. HubSpot

• Feature: Workflows — automate lead nurturing emails or SMS about Egyptian restaurant events.
  

13. ActiveCampaign

• Feature: Automation Builder — automate personalized promotional messaging for customers’ special dates (e.g., birthdays).
  

14. Viber Business Messages

• API: Automated sending of event reminders and promotions to Viber subscriber lists.
  

15. Telegram Bot API

• Feature: Automated group/channel messages for event updates— trigger with new menu item or campaign launch.
  

16. Microsoft Teams

• API: Automated message to employee teams about setup or event hosting reminders.
  

17. Google Ads

• Tool: Automated Rules — automate promotion ad launches or pausing based on set dates/events.
  

18. Intercom

• Feature: Automated outbound messages — trigger in-product or chat-based event promotional flows for web visitors.
  

19. Klaviyo

• Feature: Automated Campaign Flows — automate segmented email and SMS for specific Egyptian cuisine promotions.
  

20. Pipedrive

• Automation: Workflow Automation — send notification to partner businesses about joint event opportunities.
  

21. MoEngage

• Feature: Automated push notifications for app users, targeted by behavior and event engagement.
  

Benefits

1. Automates multi-channel reach, ensuring maximum awareness and attendance for events.

2. Reduces manual marketing, enabling efficient scaling of promotional campaigns.

3. Provides data-driven automation to personalize engagement and increase conversion rates.

4. Enhances real-time response to opportunities, boosting customer loyalty and repeat visits.

5. Enables cost-effective automated marketing, freeing staff for higher-value tasks.