Marketing & Customer Engagement AutomationsPurpose
1.2. Automatedly track customer participation, digital rewards, redemptions, and ensure seamless integration with existing Food & Beverage marketing systems and POS.
1.3. Automates point accrual, tier upgrades, redemption notifications, and personalized offers with minimization of manual steps.
Trigger Conditions
2.2. Automated loyalty card sent after specific purchase events (e.g., traditional Sunday Roast order).
2.3. On attainment of a points threshold, automate reward notification and redemption flows.
2.4. Automator triggers on customer birthdays or special English occasions for bonus points or digital card top-ups.
2.5. Automate periodic engagement: e.g., inactivity for 60 days automates reminder or incentive campaigns.
Platform Variants
• Feature: Programmable Messaging; configure API to automate digital card link and updates via SMS.
3.2. SendGrid
• Feature: Transactional Email; automatedly send digital loyalty cards and point statements via dynamic templates/API.
3.3. Salesforce
• Feature: Marketing Cloud Journeys; automate card creation and engagement with triggered journey emails.
3.4. Square
• Feature: Customer Engagement API; automates loyalty point assignment and reward distribution on purchase event triggers.
3.5. Stripe
• Feature: Issuing/Customer object; automate promotion codes and rewards tied to digital loyalty profiles.
3.6. Mailchimp
• Feature: Automations; trigger card issuance via email on custom event tags or audience segments.
3.7. Zapier
• Feature: Automated Workflow; connect POS/payment to loyalty platforms and automate card issuance.
3.8. Shopify
• Feature: Customer Metafields API; automatedly update loyalty status and digital card balances.
3.9. HubSpot
• Feature: Workflows; logic automator for issuing cards upon CRM triggers.
3.10. Google Sheets
• Feature: Webhook automation; automate logging of card issuances and redemptions for reporting.
3.11. ActiveCampaign
• Feature: Automations; triggers based on customer actions, auto-issue cards and updates via campaign flows.
3.12. LoyaltyLion
• Feature: API integration; automate member enrollments, balance updates, and reward notifications.
3.13. Yotpo
• Feature: Loyalty Program API; automates point allocation, automated rewards, and card sharing.
3.14. Klaviyo
• Feature: Flow Builder; automate emails for card issuance, point alerts, and tier notifications.
3.15. WhatsApp Business API
• Feature: Automated Messaging; send digital cards with scannable QR, automate reminders and updates.
3.16. Zoho CRM
• Feature: Workflow Automation; trigger loyalty card assignment on lead/customer status change.
3.17. TidyHQ
• Feature: Memberships API; automate digital membership/loyalty card dispatch on sign-up.
3.18. Intercom
• Feature: Automated Messaging; send card links and automated reminders within chat widget/app.
3.19. Toast POS
• Feature: Loyalty Integrations; automate loyalty point allocation at checkout, trigger digital card SMS/e-mails.
3.20. Gift Up!
• Feature: API; automate gift and loyalty card issuance and management via event-based triggers.
3.21. Apple Wallet
• Feature: PassKit Integration; automate pass generation and updates with restaurant branding.
3.22. Google Wallet
• Feature: Google Pay API; automate digital loyalty card additions for Android users.
Benefits
4.2. Automation improves data capture and tracking of customer loyalty participation.
4.3. Automate contextual engagement (seasonal offers, English tradition tie-ins).
4.4. Automating reward notifications incentivizes timely repeat visits and higher spend.
4.5. Automation generates richer analytics for targeted marketing and engagement improvements.
4.6. Automatedly ensures consistency and accuracy in loyalty accrual and redemption processes.
4.7. Automation supports real-time personalization and dynamic adjustments to loyalty offerings.
4.8. Automator accelerates time-to-market for new loyalty campaigns or reward structures.