Automated abandoned cart reminders for online shoppers

Purpose

1.1. Automate reminders to online grocery shoppers who leave items in their carts, thereby reducing cart abandonment, increasing conversions, and maximizing retained revenue.
1.2. Automatedly engage customers via personalized, timely messages using omnichannel approaches such as email, SMS, mobile push, or WhatsApp, aiming to recover missed sales and build customer loyalty.
1.3. Automator synchronizes data between e-commerce, CRM, and marketing platforms, ensuring all interactions are tracked and automated for maximum marketing impact and regulatory compliance.

Trigger Conditions

2.1. Automatedly detect a customer who has added products to their cart but has not completed a purchase after a predefined period (e.g., 1 hour, 24 hours).
2.2. Automate based on customer segmentation (new vs. returning shopper, high-value vs. low-value carts).
2.3. Trigger automation when shopper contact details are available (email, phone, app user).
2.4. Automate escalations or multiple reminders (e.g., 1st reminder at 1 hour, 2nd at 24 hours, final at 48 hours).

Platform Variants

3.1. Shopify
• Feature/Setting: Automated abandoned_cart webhook; configure with Cart Recovery flow in Shopify Admin or via API endpoint `/admin/api/2023-01/checkouts.json`.

3.2. Magento
• Feature/Setting: Automate cart abandonment triggers using "Customer Cart" API with automated triggers in Magento Admin or REST `/V1/carts/mine`.

3.3. WooCommerce
• Feature/Setting: Automatable email automation via Action Scheduler hooked into `woocommerce_cart_updated`; configure automated reminders using REST endpoint `/wp-json/wc/v3/orders`.

3.4. BigCommerce
• Feature/Setting: Automate recovery campaigns using built-in Abandoned Cart Notices or via automated `AbandonedCartEmails` API.

3.5. Salesforce Marketing Cloud
• Feature/Setting: Automation Studio Journey Builder; use Email Send Activity on cart abandonment event via API `/contacts/v1/activities`.

3.6. Klaviyo
• Feature/Setting: Automated flow for Abandoned Cart; use event trigger “Started Checkout” with POST to `/api/v1/flow-actions`.

3.7. Mailchimp
• Feature/Setting: Automator for Abandoned Cart Email; configure e-commerce triggering campaign workflows via Campaigns API `/3.0/ecommerce/stores/{store_id}/carts`.

3.8. HubSpot
• Feature/Setting: Workflow automation via e-commerce bridge or custom workflow trigger on “Abandoned Cart” event; configure using `/automation/v3/workflows`.

3.9. ActiveCampaign
• Feature/Setting: Automate abandoned cart sequence with e-commerce Deep Data Integration and automated "Start Automations" endpoint `/api/3/contactAutomations`.

3.10. Sendinblue (Brevo)
• Feature/Setting: Transactional Automation with Event triggers via `/v3/smtp/email` for abandoned cart notifications.

3.11. Omnisend
• Feature/Setting: Automation Workflow “Abandoned Cart”; trigger using e-commerce event API `/v1/events/abandoned-cart`.

3.12. Twilio
• Feature/Setting: Automated SMS reminders configured with Programmable Messaging API `/v1/Messages` triggered by cart abandonment logic.

3.13. WhatsApp Business (Meta API)
• Feature/Setting: Automated abandon cart notification flow with Conversation API `/v14.0//messages`.

3.14. Pushwoosh
• Feature/Setting: Automated push notification with `createMessage` API called when cart abandonment occurs.

3.15. OneSignal
• Feature/Setting: Automated browser and mobile push via `notifications` API triggered upon cart abandonment events.

3.16. Segment
• Feature/Setting: Automatable event tracking for abandoned carts, routed to marketing automation via `/v1/track` endpoint.

3.17. Pipedrive
• Feature/Setting: Workflow automation in Sales Automation; configure webhook trigger on “deal” in “abandoned” state.

3.18. Zapier
• Feature/Setting: Automate multi-app abandoned cart workflows; use Zap triggers “New Abandoned Cart” to trigger chain automations.

3.19. Intercom
• Feature/Setting: Automated in-app or email message; trigger with “event occurs” condition (`POST /events`).

3.20. Freshworks CRM
• Feature/Setting: Automated workflow with “Cart Abandoned” event as trigger, configured through Workflow Automator in CRM interface.

3.21. D365 Marketing (Microsoft Dynamics)
• Feature/Setting: Custom trigger for “Cart Abandoned” event; automated email journey setup via Customer Insights Journey Builder.

3.22. Yotpo
• Feature/Setting: Automate SMS or email reminders; configure via SMSBump abandoned cart flow.

3.23. MoEngage
• Feature/Setting: Automated push, SMS, and in-app campaign creation; configured via Flows API with abandonment triggers.

3.24. Carts Guru
• Feature/Setting: Specialized for automated abandoned cart messaging; setup multichannel automation from platform interface.

3.25. Sendlane
• Feature/Setting: Automated cart abandonment sequence in Automations; trigger via e-commerce integration and API `/v2/automation/trigger`.

Benefits

4.1. Automated reminders reduce lost sales and increase checkout conversions.
4.2. Automates customer engagement, reducing manual follow-ups.
4.3. Automation improves marketing efficiency and ROI through consistent, personalized outreach.
4.4. Automator allows scale across multiple platforms and channels, adapting to shopper preference.
4.5. Automated analytics for tracking, optimizing, and reporting campaign outcomes.
4.6. Automatedly enhances compliance by maintaining message frequency and consent policies.
4.7. Automatable configuration tailored for European grocery retail, maximizing impact on localized customer bases.