Drip email campaigns for prospects

Purpose

1.1. Enable automated drip email campaigns targeting event prospects for event venues in the recreation and events sector.
1.2. Automates prospect nurturing, converts inquiries to bookings, and increases engagement via time-based or behavior-triggered automated email sequences.
1.3. Supports automated personalized messaging, follow-ups, best offer reminders, invitation automation, and event updates, increasing prospect conversion without manual intervention.

Trigger Conditions

2.1. New lead captured via web form or sign-up.
2.2. Prospect clicks on a campaign link or promotional material.
2.3. Specific date/time relative to upcoming events or inquiries.
2.4. Prospect inactivity for defined period.
2.5. Completion of an event-related action (e.g., RSVP, download, inquiry response).

Platform Variants

3.1. Mailchimp
• Feature/Setting: Customer Journeys; use "Start Journey" automation on new prospect entry, configure sequence timings.

3.2. ActiveCampaign
• Feature/Setting: Automations; setup drip email flow using visual builder, trigger set to "Subscribes to list."

3.3. HubSpot
• Feature/Setting: Workflows -> Automated Email; configure drip campaign when contact lifecycle changes to prospect.

3.4. Sendinblue
• Feature/Setting: Automation -> Transactional Emails; automate sequence by event conditions (e.g., new contact).

3.5. Constant Contact
• Feature/Setting: Email Automation; schedule autoresponder series based on contact activity or list addition.

3.6. ConvertKit
• Feature/Setting: Sequences; automate follow-up series after prospect tag is applied.

3.7. SendGrid
• Feature/Setting: Marketing Campaigns -> Automation; set action to “Add to drip,” create schedule in workflow.

3.8. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; define entry event as lead entry, automate messaging steps.

3.9. Klaviyo
• Feature/Setting: Flows; trigger with list/subscriber property change, setup timed drip automation.

3.10. Zoho Campaigns
• Feature/Setting: Autoresponders; trigger series on sign-up form submission or CRM integration.

3.11. Brevo
• Feature/Setting: Automation -> Drip Campaigns; set up trigger “Contact added” and interval series.

3.12. GetResponse
• Feature/Setting: Marketing Automation -> Workflow; automate lead entrance, configure event-based messaging.

3.13. Drip
• Feature/Setting: Workflows; trigger by form submissions, automate series of campaign steps.

3.14. AWeber
• Feature/Setting: Campaigns; configure tag-based triggers and timed sequence emails.

3.15. Omnisend
• Feature/Setting: Automation -> Abandoned Cart/Welcome Flows; setup lead-based drip automation.

3.16. MailerLite
• Feature/Setting: Automations; start with “Subscribes to group,” configure step-by-step action timers.

3.17. Moosend
• Feature/Setting: Automation Workflows; trigger on subscription and automate timed messages.

3.18. Benchmark Email
• Feature/Setting: Automation Pro; create lead nurturing flows and automate sequence emails.

3.19. Pardot (Salesforce)
• Feature/Setting: Engagement Studio; automate drip nurtures with rule-based triggers.

3.20. Elastic Email
• Feature/Setting: Automation; trigger on contact list addition, sequence follow-up emails automatedly.

3.21. Amazon SES (with Lambda for logic)
• Feature/Setting: Programmatic trigger through Lambda; automate drip logic and scheduling in code/API.

3.22. Intercom
• Feature/Setting: Series; automate prospect journeys with event/activity triggers.

Benefits

4.1. Automates multi-step follow-up nurturing prospects at scale, saving manual effort.
4.2. Increases prospect engagement and conversion through automatable timely, relevant messaging.
4.3. Standardizes lead management for venues, automating personalized communication workflows.
4.4. Enables scalable, automated marketing that optimizes ROI for events sector organizations.
4.5. Provides analytics and automated A/B testing to improve campaign success over time.