Drip campaigns for new membership acquisition

Purpose

1.1. Automate delivery of onboarding, informational, and promotional content to potential members for exhibit-based arts & culture organizations.
1.2. Automatedly nurture leads from event sign-ups or website inquiries into active memberships using sequenced, personalized email/SMS/social messages.
1.3. Automates reminders, educational content, event highlights, and calls-to-action for recurrent membership sign-ups and retention.

Trigger Conditions

2.1. New user signs up for a newsletter, event, or waitlist.
2.2. Prospect downloads a lead magnet or completes an online registration form.
2.3. Manual addition by staff to a prospective members segment.
2.4. Automated sync from CRM of all new leads not yet members.
2.5. Survey or quiz completions focused on membership interest.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Automate email journeys, "Customer Journey Builder" with API contact triggers
3.2. ActiveCampaign
• Feature/Setting: Automated drip campaigns, "Automations" using event-based triggers
3.3. HubSpot
• Feature/Setting: Custom workflow automation via "Workflows" using new contact or form submission triggers
3.4. SendGrid
• Feature/Setting: "Marketing Campaigns API", automate triggered email sequences
3.5. Salesforce Marketing Cloud
• Feature/Setting: "Journey Builder", automates engagement campaigns for new leads
3.6. Klaviyo
• Feature/Setting: "Flows" automator for lead onboarding, using "List Trigger" or "Segment Trigger"
3.7. Twilio
• Feature/Setting: Programmable SMS, automatedly send SMS drip campaigns with REST API
3.8. Constant Contact
• Feature/Setting: "Email Automation" with list-triggered workflows
3.9. Drip
• Feature/Setting: "Workflows" for drip automation, triggered by tag or API
3.10. Zoho Campaigns
• Feature/Setting: Automated workflows for new contacts with "Autoresponder" API
3.11. ConvertKit
• Feature/Setting: "Sequences" and visual automation builder, form or tag triggered
3.12. GetResponse
• Feature/Setting: "Marketing Automation" flows, trigger on new list subscriptions
3.13. Moosend
• Feature/Setting: "Automation Workflows", triggered by subscriber actions
3.14. Campaign Monitor
• Feature/Setting: "Customer Journeys", automates series post-signup or event
3.15. Omnisend
• Feature/Setting: "Automation Workflows" using trigger: form submission or tag applied
3.16. Infusionsoft (Keap)
• Feature/Setting: "Campaign Builder", automate onboarding via web form opt-in
3.17. Sendinblue (Brevo)
• Feature/Setting: "Automation" routines, triggered by contact property updates
3.18. Pipedrive
• Feature/Setting: Automate lead nurturing emails, "Workflow Automation" API
3.19. MailerLite
• Feature/Setting: "Automation", sequence triggered on signup or group add
3.20. Eloqua (Oracle)
• Feature/Setting: "Campaign Canvas" automates lead nurturing on new record API
3.21. Marketo
• Feature/Setting: "Smart Campaigns" for automating triggered member onboarding
3.22. Intercom
• Feature/Setting: "Series" automation, drip for new leads via message triggers
3.23. SharpSpring
• Feature/Setting: "Visual Workflow Builder", automate nurturing flows for prospects
3.24. Freshsales
• Feature/Setting: "Sales Sequences" for automating follow-ups to new exhibit inquiries

Benefits

4.1. Automatedly increases lead-to-member conversion rates by consistent engagement.
4.2. Automates time-consuming manual outreach of marketing staff.
4.3. Personalizes user journeys using automator logic tied to user actions.
4.4. Ensures every potential member receives timely, sequenced communication.
4.5. Automate data capture, tracking, and reporting for membership campaigns.
4.6. Makes new membership acquisition scalable and reliably automatable for exhibit-focused organizations.