Scheduled email campaigns for product launches and promotions

Purpose

1.1. Automate scheduled email campaigns for product launches and promotions aimed at B2B customers of fabric wholesalers.
1.2. Automates sending targeted, personalized product updates to nurture leads and boost repeat buying.
1.3. Enables automated segmentation of fabric categories and contact lists for relevant campaign targeting.
1.4. Improves customer engagement via automated promotional notifications about new arrivals and offers.
1.5. Streamlines coordination of launch date communications, preventing manual emailing tasks and reducing human error.
1.6. Automates capture and reporting of engagement metrics for campaigns, supporting continuous optimization.

Trigger Conditions

2.1. Scheduled date/time for campaign launch (e.g., every Monday at 10:00 AM).
2.2. Addition or update to product catalog (detect new fabrics or collections).
2.3. Promotional period open/close dates.
2.4. Triggered by customer behavior (e.g., completed a sample order, registered interest, or requested a catalogue).
2.5. Triggered by inventory availability or restock alerts.

Platform Variants

3.1. Mailchimp
• Feature/Setting: Automate Campaigns API — Create campaign, set schedule, manage segments via "POST /campaigns" and "POST /automations".

3.2. SendGrid
• Feature/Setting: Marketing Campaigns API — Automate scheduled campaign using "Create Campaign", set "send_at" property, and segment recipients.

3.3. HubSpot
• Feature/Setting: Workflows — Automates email sequences for contact lists; configure criteria and schedule in marketing workflow builder.

3.4. Salesforce Marketing Cloud
• Feature/Setting: Automation Studio — Automate email sends with scheduled journeys and API-triggered campaigns.

3.5. ActiveCampaign
• Feature/Setting: Automations — Automate sending by creating workflow triggers ("Start Trigger: Date/time reaches" or "Subscribes to list").

3.6. Klaviyo
• Feature/Setting: Flows — Automate campaign with scheduled trigger and segment-based targeting in flow builder.

3.7. Zoho Campaigns
• Feature/Setting: Autoresponders — Automate launch emails based on date, anniversary, or custom triggers within "Autoresponder" workflow.

3.8. Constant Contact
• Feature/Setting: Automated Email Schedule — Use "CreateEmailCampaign" and "ScheduleSend" endpoints or campaign dashboard's schedule feature.

3.9. Brevo (ex Sendinblue)
• Feature/Setting: Transactional Campaigns API — Automate emails with scheduled sends; POST to "/emailCampaigns".

3.10. Amazon SES
• Feature/Setting: SendBulkTemplatedEmail API — Automate bulk sends; configure with scheduled Lambda and CloudWatch Events.

3.11. Moosend
• Feature/Setting: Automation Workflows — Schedule campaign triggers and contact actions in workflow editor.

3.12. Mailjet
• Feature/Setting: Campaigns API & Scheduled Sends — POST to "Send API", set "ScheduleAt" for automated delivery.

3.13. Campaign Monitor
• Feature/Setting: Transactional API & Automation Rules — Automate campaign triggers and configure segment-based automated rules.

3.14. GetResponse
• Feature/Setting: Automation builder — Set event triggers and scheduled campaign workflows.

3.15. Omnisend
• Feature/Setting: Automation — Schedule email sequence launches per custom triggers and timing settings.

3.16. Benchmark Email
• Feature/Setting: Automations Pro — Configure "Send Email" automation by date, list subscription, or link clicks.

3.17. Google Workspace (Gmail API)
• Feature/Setting: Automate scheduled bulk sends via "users.messages.send" and trigger with Google Apps Script time-based triggers.

3.18. Outlook 365 (Microsoft Graph API)
• Feature/Setting: Schedule emails with "sendMail" endpoint, automate triggers via Logic Apps, Flow, or Power Automate.

3.19. Elastic Email
• Feature/Setting: Campaigns API — Automate scheduled email campaigns with defined "StartDate".

3.20. MailerLite
• Feature/Setting: Automation module — Triggers for scheduled launches or product catalog updates; configure in automation builder.

Benefits

4.1. Automated scheduling and delivery saves time and resources for fabric wholesalers.
4.2. Automates targeting and personalization to improve engagement and conversion rates.
4.3. Automating communications for launches and promotions ensures timely messaging.
4.4. Automated tracking and analytics inform campaign refinement for maximal ROI.
4.5. Enables easy automator updates when new products or segments are added.
4.6. Reduces manual effort and human error through automation of workflows.
4.7. Highly scalable, automatable across multiple fabric lines, teams, and B2B clients.
4.8. Supports continuous, automated growth of wholesale textile marketing efforts.