Purpose
1. Automate the end-to-end integration of ticketing systems with popular calendar platforms to add event invites for fairgoers, automate attendee reminders, and auto-update event info on attendee calendars.
2. Facilitate seamless attendee journey for fairs or festivals by automatedly delivering calendar invites, reschedules, and reminders, thus reducing no-shows and manual intervention.
3. Automate communication of critical event updates, venue changes, and personalized schedules directly to attendees’ calendar systems for maximized participation.
Trigger Conditions
1. Automated creation of event ticket or registration.
2. Attendee data entry or ticket confirmation submitted.
3. Scheduled event updates, reminder timeouts, or event cancellation/modification.
4. Attendee’s manual opt-in for calendar integration during checkout or registration.
Platform variants
1. Google Calendar
- Feature/Setting: Calendar API—automatedly create, update, or delete calendar events for each attendee; use Events:insert and Events:patch endpoints.
- Sample: Configure OAuth2.0 credentials, pass attendee email, event details, and automated reminder triggers.
2. Microsoft Outlook/Office 365
- Feature/Setting: Outlook Calendar API—automate event scheduling, reminders, and RSVP handling using v1.0/me/events.
- Sample: Set up Azure AD integration, configure calendar write permissions, use automated POST calls to /events.
3. Apple Calendar (iCloud)
- Feature/Setting: CalDAV API—automates invite creation via server-to-server calls; use VEVENT component for fairground events.
- Sample: Set up App-Specific Passwords, authenticate with CalDAV URL, automate event iCal file generation.
4. Eventbrite
- Feature/Setting: Webhooks & Event API—automatically sync ticket confirmations to calendar platforms; configure ‘order.placed’ webhook.
- Sample: Register webhook to trigger calendar invite automation upon ticket sales.
5. Eventbee
- Feature/Setting: Eventbee API—automate attendee data pull and calendar invite distribution after every purchase.
- Sample: Use GET /event_attendees and automate POST to calendar APIs.
6. Ticket Tailor
- Feature/Setting: Webhooks—automate integration with Zapier or scripting platform to generate and dispatch calendar invites for ticketed attendees.
- Sample: Configure outgoing webhook on ticket creation.
7. Eventzilla
- Feature/Setting: REST API—automate pulling attendee information and creating invites; use /events/{event_id}/attendees endpoint.
- Sample: API key authentication, automate scheduling via calendar API.
8. Cvent
- Feature/Setting: Event Management API—automate attendee reminders, updates, and calendar addition.
- Sample: Automate POST to /events/v3.0/attendees and integrate with calendar endpoints via automation platform.
9. Salesforce
- Feature/Setting: Salesforce Calendar Integration—automatedly sync fairground event leads and registered contacts to their calendar.
- Sample: Configure Process Builder/Flow automation, connect to outbound calendar endpoints.
10. HubSpot
- Feature/Setting: Workflows with Calendar Integration—automate event registration flow, trigger Google/Outlook Calendar invite upon deal or contact workflow enrollment.
- Sample: Enroll contact and use custom webhook action to automate calendar invite.
11. Zoho CRM
- Feature/Setting: Calendar Events API—automate appointments or event reminders directly to client’s calendar.
- Sample: Use /events API to create automated calendar events per ticket sold.
12. Mailchimp
- Feature/Setting: Automated Email Campaigns with ICS attachments—send calendar files as part of confirmation email automation.
- Sample: Configure email trigger upon successful registration and automate ICS file rendering.
13. SendGrid
- Feature/Setting: Dynamic Templates & Automations—dispatch automated personalized reminder emails with embedded calendar links/ICS files per attendee status.
- Sample: Automated trigger based on database update—auto-send email with actionable calendar invite.
14. Twilio SendGrid
- Feature/Setting: Transactional Email Automation API—injects one-click "Add to Calendar" links into emails to automate event addition.
- Sample: Configure automated message triggers for reminders and confirmations.
15. Zapier
- Feature/Setting: Multi-step Zaps—automate pipeline from registration to invite, including delays for reminders and updates; supports 2000+ integrations.
- Sample: Trigger webhook on registration, automate actions: Create Google Calendar Event, send email, update CRM notes.
16. Make (Integromat)
- Feature/Setting: Automated Scenario creation—integrate ticket sales with Google/Outlook/Apple calendar modules for attendee reminders.
- Sample: Scenario triggers on ticket webhook and automates calendar API actions.
17. Slack
- Feature/Setting: Calendar Bot Integrations—automate DMs to users reminding them of scheduled fairground events.
- Sample: Use Eventbrite to Slack apps for automated pings.
18. Facebook Events API
- Feature/Setting: API for automatedly synchronizing official event registrations with user’s Facebook calendar.
- Sample: Automate event sharing/invite for accepted registrations.
19. Google Workspace (Admin SDK)
- Feature/Setting: Domain-wide calendar event pushes—automate group or org-wide calendar announcements.
- Sample: Configure Service Account, automate bulk event add.
20. IFTTT
- Feature/Setting: Applet Automation—automate "If event registered then add invite to Google Calendar."
- Sample: Link ticketing platform trigger with Calendar 'Create Event' action.
Benefits
1. Automatedly eliminates manual invite management and reduces operational overhead.
2. Ensures attendees are reminded of fairground events, automating reduction of no-shows.
3. Automates consistent attendee engagement with timely changes and event reschedules.
4. Empowers organizers to automate massive personalized outreach without increasing staff.
5. Automated analytics on attendee engagement via integrated calendar and reminder systems.