Customer Engagement & Marketing Automation**Purpose**
1.2. Automated workflows identify disengaged customers and initiate targeted messages (discounts, content, new arrivals) over multiple channels to secure repeat business and automate customer loyalty lifecycle.
1.3. Automation of segmentation, scheduling, follow-up, and tracking ensures resource-efficient reactivation of cold leads and sustains top-of-mind brand awareness in the competitive boots and footwear segment.
**Trigger Conditions**
2.2. Lapsed subscribers based on non-engagement with email/SMS/push over set period.
2.3. Customer milestone triggers—e.g., anniversary of previous purchase automatedly initiates re-engagement.
2.4. Shopping cart abandonment with inactivity window initiates automated reactivation sequence.
**Platform Variants**
• Feature: Customer Journey Automations — Set trigger as “last opened/clicked/campaigned” > X days; configure email sequence for reactivation.
3.2. Klaviyo
• Flow: Inactive Customer Flow — Use ‘has not purchased since’ filter, automatedly send incentive emails.
3.3. SendGrid
• API: Automated “Marketing Campaigns” — Trigger automation based on list segment inactivity date.
3.4. Twilio SMS
• Function: Programmable Messaging, automated SMS drip — Trigger on “last activity date” in CRM integration.
3.5. ActiveCampaign
• Automation: Segment + “if/else” for inactivity — Schedule email, SMS, or site message follow-up in journeys.
3.6. HubSpot
• Workflow: Automated “Lead Nurturing” — Trigger follow-up action based on “last engagement date”.
3.7. Salesforce Marketing Cloud
• Journey Builder: “No activity in X days” entry event; automated email/SMS series.
3.8. Omnisend
• Automation: Pre-built lapsed customer workflow — personalized reactivation emails/SMS automating recall.
3.9. Drip
• Rule: “If contact hasn’t engaged in past Y days” — Queue personalized content drip.
3.10. Zoho CRM
• Blueprint automation: Define “inactive lead” stage; configure scheduled reminders/campaigns automatedly.
3.11. Pipedrive
• Workflow Automation: Set “deal no movement” as trigger, automatically sends reactivation email.
3.12. Intercom
• Series: “Re-engagement” path—automated messages deployed based on user inactivity triggers.
3.13. Braze
• Campaign: Segment by last session date; trigger omnichannel (email, push, in-app) automated outreach.
3.14. Customer.io
• Campaign: Create segment for ‘last active >60 days’; automate multi-channel messaging.
3.15. MoEngage
• Trigger: Customer inactivity in “Flows”—send automated push, email, or SMS re-engagement.
3.16. Iterable
• Workflow: Inactivity-based journey trigger; personalized automated offer/email.
3.17. Responsys (Oracle)
• Program: Audience filter “no purchase in last X days” — automate campaign sequence.
3.18. Adobe Campaign
• Workflow: Event-based automation for re-engagement; triggers after inactivity period.
3.19. Constant Contact
• Automated Email Resend: Segment by inactivity, send follow-up messages.
3.20. Mandrill
• Transactional Messaging: Use inactivity-triggered API triggers for personalized re-engagement emails.
3.21. OneSignal
• Automated Push Notifications: Trigger by user inactivity (customized time interval).
3.22. Facebook Messenger API
• Automated “message after inactivity” bot sequence, sends incentive directly in Messenger.
3.23. Google Ads (Customer Match)
• Automate re-engagement audience upload for retargeting inactive customer segments.
3.24. Slack
• Incoming Webhook: Schedule automated reminders/messages for internal re-engagement teams.
**Benefits**
4.2. Automated segmentation ensures precision; minimizes wasted spend on disinterested contacts.
4.3. Automation-driven omnichannel workflow increases touchpoints and reactivation rates.
4.4. Scalable automator approach allows agile experiment with timing, incentives, and channels.
4.5. Autonomously tracks engagement uplifts, enabling data-driven optimization for future automation.