Customer Support & Engagement AutomationsPurpose
1.2. Automatically trigger requests for feedback immediately after the event and route sentiment analytics to customer service and management for service improvements.
1.3. Enhance ongoing customer engagement by creating automations for acknowledging feedback and resolving issues detected by automating analysis pipelines.
1.4. Ensure festival event organizers receive actionable insights in real-time for rapid operational adjustments using automatable and automated workflows.
Trigger Conditions
2.2. Automator detects event attendee exit scan or ticket closure on ticketing platform.
2.3. Automatedly triggered batch campaign after event marked as completed inside the event management system.
2.4. Manual triggers such as organizer's confirmation or automated schedule (e.g., within 24 hours post-event).
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Automated SMS Campaigns — Configure message with event variables and feedback survey link using Programmable Messaging API.
3.2. SendGrid
• Feature/Setting: Automated Email Templates — Use Dynamic Templates triggered via API for feedback requests post-event.
3.3. SurveyMonkey
• Feature/Setting: Automated Survey Distribution API — Automate sending personalized survey invitations using event-triggered automation.
3.4. Google Forms
• Feature/Setting: Automated Form Link Distribution — Use Apps Script or API to trigger sending unique form links post-event to guests.
3.5. Typeform
• Feature/Setting: Webhooks Automation — Automate distribution and collection of responses and connect webhook for auto-analysis.
3.6. Mailchimp
• Feature/Setting: Automated Post-Event Campaign — Configure event-based email automation and track click/open rates for engagement scoring.
3.7. HubSpot
• Feature/Setting: Feedback Workflow Automation — Set up workflows to send feedback forms and automatically assign follow-up actions.
3.8. Zendesk
• Feature/Setting: Automated Ticket Creation — Trigger tickets for negative sentiment and auto-route to customer support.
3.9. Salesforce
• Feature/Setting: Feedback Collection Automation — Use Salesforce Surveys and automate sentiment analysis with Einstein Analytics.
3.10. Microsoft Power Automate
• Feature/Setting: Automated Email/Survey Flow — Automate event-completion trigger to distribute and aggregate feedback using connectors.
3.11. Airtable
• Feature/Setting: Automated Record Creation — API automation to log and categorize feedback data as records post-event.
3.12. Slack
• Feature/Setting: Automated Survey Notification — Trigger direct message or channel post to attendees with feedback link using Slack Bots.
3.13. Qualtrics
• Feature/Setting: Automated Distribution & Sentiment Engine — API-driven feedback distribution and automated sentiment workflow.
3.14. Google Cloud Natural Language
• Feature/Setting: Automated Sentiment Analysis — Connect API for real-time text sentiment detection in feedback submissions.
3.15. Amazon Comprehend
• Feature/Setting: Automated Feedback Sentiment API — Batch process or real-time feedback text for sentiment and key phrase extraction.
3.16. IBM Watson NLU
• Feature/Setting: Automated Sentiment Extraction — Automate feedback stream for insights and alerts on negative sentiment via API.
3.17. Zapier
• Feature/Setting: Multi-Platform Automation — Automates cross-platform feedback collection, analysis, and alert routing using Zaps.
3.18. Intercom
• Feature/Setting: Automated Post-Event Messaging — Configure automated, contextual chat or email survey post-event.
3.19. SurveyGizmo (Alchemer)
• Feature/Setting: API-triggered Survey Campaigns — Automate survey invitation and response scoring through event-based triggers.
3.20. Freshdesk
• Feature/Setting: Automated Ticketing for Dissatisfaction — Automate creation and prioritization of support tickets for poor feedback.
3.21. Klaviyo
• Feature/Setting: Automated Event-Triggered Email Flow — Automate segmentation and personalization for collecting feedback after the event.
3.22. Monday.com
• Feature/Setting: Automated Feedback Board Updates — Use automations to trigger new feedback items and notify responsible parties.
3.23. Facebook Messenger API
• Feature/Setting: Automated Chat Survey — Set post-event automated message campaigns for feedback collection and link to sentiment analysis tool.
3.24. Pabbly Connect
• Feature/Setting: Automate cross-app workflows — Automate feedback collection, storage, and sentiment analysis using event triggers.
Benefits
4.2. Automate sentiment analysis to quickly identify areas for service improvement.
4.3. Enhance customer relationship management by automatedly escalating negative feedback.
4.4. Support data-driven decisions through automatable collection and aggregation of feedback analytics.
4.5. Improve attendee satisfaction by automating rapid and accurate responses to guest concerns.