Marketing and Communication AutomationPurpose
1.2. Automatedly segment contacts by industry, purchase history, and engagement for highly tailored messaging, maximizing campaign relevance.
1.3. Automates communication, nurtures leads, and ensures timely information reaches customers on all new telecommunications and fiber offerings.
1.4. Automate follow-ups and response tracking to encourage inquiries and order placements, providing full automation for product launch communications.
Trigger Conditions
2.2. Sales or product management marks a product as ready for market in ERP, CRM, or PIM system.
2.3. Scheduled product launch date/time is reached.
2.4. Customer segment reaches engagement threshold (e.g., clicked pre-launch teaser).
2.5. Manual override by marketing automator for high-priority launches.
Platform Variants
3.1. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder – Automate entry event based on data change; configure Send Email API for personalized triggers.
3.2. HubSpot
• Feature/Setting: Workflows – Automate emails using “Deals” property change and Marketing Email action; sample: trigger “Send email” when Product Status=Launched.
3.3. Mailchimp
• Feature/Setting: Customer Journeys – Automate series; API: POST /automations/start for new launch sequence.
3.4. Marketo
• Feature/Setting: Smart Campaigns – Automate trigger “Data Value Changes”; Action: “Send Email”.
3.5. SendGrid
• Feature/Setting: Marketing Campaigns API – POST /mail/send to automate campaign launch.
3.6. ActiveCampaign
• Feature/Setting: Automations – Trigger on Tag (“Product Launch”) added; Action: Send Email.
3.7. Klaviyo
• Feature/Setting: Flows – Create trigger on new item in “Products”; automate targeted emails.
3.8. Constant Contact
• Feature/Setting: Automation Path – Automate email on list segment update; trigger “Product Launch”.
3.9. Zoho Campaigns
• Feature/Setting: Autoresponders – Automate schedule based on Contact custom field (Product Interested).
3.10. Oracle Eloqua
• Feature/Setting: Program Canvas – Automated launch via Segment Entry; trigger “New Product” campaign.
3.11. Pardot (Salesforce)
• Feature/Setting: Engagement Studio – Automate flow on completion action “Add to List”; Action: Send Launch Email.
3.12. Microsoft Dynamics 365 Marketing
• Feature/Setting: Customer Journeys – Automate messages triggered by product launch workflow.
3.13. Iterable
• Feature/Setting: Workflow Studio – Automate event “product_launch” triggers Campaign Send.
3.14. Brevo (formerly Sendinblue)
• Feature/Setting: Automation – “When a contact matches a condition: Tag: New Product Fiber”; Action: Send Email.
3.15. Moosend
• Feature/Setting: Automation Workflow; Trigger on custom field update; Action: Send Mail.
3.16. Campaign Monitor
• Feature/Setting: Automated Journeys – Triggered email; API: POST /subscribers/{listID}/transactional_emails.
3.17. GetResponse
• Feature/Setting: Marketing Automation – Event “Product Launch” sets “Send Message” action.
3.18. Amazon SES
• Feature/Setting: Simple Email Service API – automate with Lambda trigger to SES SendEmail function.
3.19. Mandrill (Mailchimp Transactional)
• Feature/Setting: API – automate POST /messages/send-template for launch emails.
3.20. Elastic Email
• Feature/Setting: Automation – Trigger: Contact joins launch list; Action: Send Campaign.
Benefits
4.2. Automation ensures rapid, consistent product communications to all wholesale partners.
4.3. Automated segmentation improves response and engagement with relevant updates.
4.4. Supports automating tracking, reporting, and automatedly triggering sales follow-ups.
4.5. Empowers fiber optic suppliers to build consistent, impactful product launch cycles through marketing automation.