Customer Engagement & SupportPurpose
1.2. Increase repeat purchase rates, clear old stock, and boost loyalty by automatedly targeting previously active buyers.
1.3. Automates multi-channel reach—email, SMS, chat, ads—streamlining workflow to re-engage segmented audiences.
1.4. Leverage automatable workflows to reduce manual follow-up, save time, and harness data-driven triggers for optimal campaign timing.
Trigger Conditions
2.2. Cart abandoned with items held over 30 days.
2.3. Low email open or click rates tracked automatedly for recent campaigns.
2.4. CRM flag set as “at-risk” or “churn potential” based on inactivity algorithm.
2.5. Customer birthday passed with no engagement in previous 6 months.
Platform Variants
3.1. Mailchimp
• Feature: “Customer Journey Builder” automates reactivation sequence based on inactivity segment.
• Sample: Set trigger as “Last Purchase >90 Days,” automate email send with discount code.
3.2. Klaviyo
• Feature: “Flows” automates multistep re-engagement; triggers on inactivity metrics.
• Sample: Create flow with trigger “No Purchase 90 Days,” automate dynamic content insertion.
3.3. ActiveCampaign
• Feature: “Automations” activate follow-up on contact activity drop.
• Sample: Use event triggers for last engagement; automate multi-channel reactivation.
3.4. SendGrid
• Feature: “Marketing Campaigns API” automates audience list import and send.
• Sample: Configure API to send template to contacts marked inactive after 3 months.
3.5. Twilio SMS
• Feature: “Programmable SMS API” automates outreach via text.
• Sample: Schedule SMS to users flagged inactive by CRM/API webhook.
3.6. HubSpot
• Feature: “Workflows” automate contact segmentation and personalized reactivating emails.
• Sample: Use property ‘Last Order Date’ to conditionally automate reminders.
3.7. Salesforce
• Feature: “Process Builder” and “Journey Builder” automate personalized journeys on status change.
• Sample: Add automation to task assignment and multi-channel follow-up.
3.8. Zoho CRM
• Feature: “Automation Rules” automates actions on inactivity flags.
• Sample: Trigger workflow to send a coupon when user is inactive for set period.
3.9. Intercom
• Feature: “Outbound Messages” automate reactivation chat messages.
• Sample: Automate campaign to send chat/email when inactive condition met.
3.10. Zendesk
• Feature: “Automated Triggers” set to open follow-up tickets for inactive users.
• Sample: Create trigger for no recent support tickets or purchases.
3.11. Facebook Ads (Meta)
• Feature: “Custom Audience API” automate ad retargeting for lapsed customers.
• Sample: Connect segment via API for auto-synced reactivation ads.
3.12. Google Ads
• Feature: “Customer Match” automate email upload and retargeting.
• Sample: Schedule list automation for inactive user remarketing.
3.13. Slack
• Feature: “Incoming Webhooks” automate notifications to sales/support about at-risk customers.
• Sample: Automate alert trigger via workflow integration.
3.14. Shopify
• Feature: “Flow” app automates tagging and email sequences for inactivity.
• Sample: Automate tagging and API call to email service when no orders in X days.
3.15. WooCommerce
• Feature: “Follow-Ups” automates scheduled reminders for abandoned carts/inactive users.
• Sample: Set automator to email after 60 days of inactivity.
3.16. Gorgias
• Feature: “Macros” automates support ticket responses; tagging for reactivation.
• Sample: Auto-tag and reply for users reaching out after inactivity.
3.17. Pipedrive
• Feature: “Workflow Automation” schedules reconnect tasks.
• Sample: Auto-create follow-up task on customer inactivity detection.
3.18. Iterable
• Feature: “Journeys” automates hyper-personalized multi-channel touchpoints.
• Sample: Automate triggers and messaging for segmented inactive users.
3.19. Magic Email
• Feature: “AI-Generated Outreach” automates reactivation messaging.
• Sample: Automatically generate and send personalized emails on schedule.
3.20. Segment
• Feature: “Destination Actions” automates pushing behavioral data for ad/CRM automation.
• Sample: Auto-update segments to sync with downstream email/SMS tools.
3.21. Typeform
• Feature: “Webhooks” automate surveys to lapsed customers for feedback.
• Sample: Trigger feedback request survey when user is inactive.
3.22. Constant Contact
• Feature: “Email Automation” triggers targeted series for inactive contacts.
• Sample: Create list criteria and schedule automated sequence.
Benefits
4.2. Automatable campaigns improve segmentation, timing, and personalization.
4.3. Automated multi-channel reach boosts engagement rates.
4.4. Automation reduces customer churn and increases customer lifetime value.
4.5. Automating data-driven workflows enables set-and-forget campaign scaling.