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Anniversary/birthday offer automation for repeat clients

Purpose

1.1. Automate the delivery of personalized anniversary or birthday offers to repeat firewood wholesale clients to increase retention, reward loyalty, and prompt reorders.
1.2. Centralize and automate reminders, promotions, and follow-ups, ensuring no client milestone is overlooked.
1.3. Automator sends exclusive discounts, special bundles, or loyalty perks as part of a broader sales, marketing & CRM automation suite.
1.4. Automating client engagement optimizes marketing resources, drives ROI, and nurtures long-term buyer relationships.

Trigger Conditions

2.1. Annually on the date of client’s first purchase (anniversary automation).
2.2. On client’s birthday (date from CRM).
2.3. Only for repeat/wholesale clients matching a defined segment in the CRM.
2.4. Automated triggers based on time zones or client preferences if available.

Platform Variants

3.1. Twilio
• Feature/Setting: SMS API — automate sending templated SMS offers; e.g., configure Messaging Service with webhook, send POST: /Messages.
3.2. SendGrid
• Feature/Setting: Transactional Email API — automate offer emails; configure dynamic templates, use POST /mail/send.
3.3. Mailgun
• Feature/Setting: Email Automation — automate campaign scheduling; use Mailing Lists and Events API.
3.4. HubSpot
• Feature/Setting: Workflows — automate task, email, or SMS sends on date triggers; set up branch logic for client segments.
3.5. Salesforce
• Feature/Setting: Process Builder — automate email/notification on Contact Anniversary or custom field trigger.
3.6. Zoho CRM
• Feature/Setting: Workflow Rules — automate scheduled email/SMS based on date fields for repeat clients.
3.7. Pipedrive
• Feature/Setting: Workflow Automations — automate custom activities or email sends on custom date fields.
3.8. ActiveCampaign
• Feature/Setting: Automation Map — automates campaign sends using Date Based Triggers.
3.9. Klaviyo
• Feature/Setting: Flows — automate email & SMS using custom event triggers; set up date property on customer record.
3.10. Intercom
• Feature/Setting: Custom Bots — automate in-app or email messaging, based on client event data.
3.11. Google Sheets
• Feature/Setting: Google Apps Script — automate searching dates and triggering emails/SMS via external APIs.
3.12. Airtable
• Feature/Setting: Automations — schedule email/outbound SMS on matching anniversary/birthday field.
3.13. Outlook (Microsoft 365)
• Feature/Setting: Power Automate — automate recurring emails on designated client anniversary dates.
3.14. Slack
• Feature/Setting: Workflow Builder — automate scheduled channel reminders for account managers to call/offer.
3.15. Viber
• Feature/Setting: Viber REST API — automate direct messaging for limited-time firewood offers.
3.16. WhatsApp Business API
• Feature/Setting: Automated Messaging — automate sending templates for anniversary/birthday via POST /messages.
3.17. Facebook Messenger
• Feature/Setting: Messenger Platform Send API — automate message with coupon link, define automation flow for event.
3.18. Shopify
• Feature/Setting: Shopify Flow — automate discounts to eligible customers, trigger on tags/buyers’ milestones.
3.19. Magento
• Feature/Setting: Email Reminders — automate sending dynamic promotional emails on specific client events.
3.20. Mailchimp
• Feature/Setting: Customer Journeys — automate unique birthday/anniversary emails using audience date fields.
3.21. SMSGlobal
• Feature/Setting: Automated SMS — configure campaign triggers based on API schedule/batch upload.
3.22. Constant Contact
• Feature/Setting: Autoresponder — automate drip campaigns for recurring special dates.
3.23. Trello
• Feature/Setting: Calendar Power-Up + Butler — automate card creation with client offers for manager’s workflow.
3.24. Calendly
• Feature/Setting: Event Reminder Workflows — automate meeting or offer reminders for client dates.

Benefits

4.1. Automated client engagement increases conversion rates and loyalty.
4.2. Automator prevents lost sales by never missing key client events.
4.3. Automatedly delivers consistent, personalized outreach.
4.4. Automation reduces manual workload, freeing sales/marketing to focus on high-value tasks.
4.5. Centralized automation data enables precise CRM analytics and campaign refinements.
4.6. Repeatable automation flow scales easily as wholesale client base grows.

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