Purpose
1. Automate requesting and collecting photo and video content from charter guests for marketing, testimonials, and social proof.
2. Automator sends structured, timely prompts to guests post-trip, encouraging automated media uploads.
3. Centralizes content submissions, automating storage, consent, rights management, and curation for marketing channels.
4. Automation increases volume and quality of user-generated content, boosting reviews, SEO, and engagement.
Trigger Conditions
1. Charter booking completed and guest contact captured.
2. End of fishing tour, based on timetable/event in CRM.
3. After rating/review submitted or after payment confirmed.
4. Scheduled automation (e.g., 24 hours after tour).
5. Automated webhook from booking platform or survey completion.
Platform Variants
1. Twilio SMS
- Feature/Setting: Automate mass or event-based SMS with media request link; configure “Messaging Service” with webhook triggering on tour completion.
2. SendGrid
- Feature/Setting: Automate transactional email with photo/video upload link; use Dynamic Templates and Mail Send v3 API triggered by CRM event.
3. Mailchimp
- Feature/Setting: Automate personalized marketing automation workflow for post-trip content requests; configure Journey automation with custom triggers.
4. WhatsApp Business API
- Feature/Setting: Automated WhatsApp message with upload request; configure Message Template API, automate via delivery from tour scheduling.
5. Google Forms
- Feature/Setting: Automate unique Form prefilled link delivery; responses sent to Google Sheets for automated review/curation.
6. Typeform
- Feature/Setting: Automate branded media submission form via API; auto-mail link based on tour workflow event.
7. Jotform
- Feature/Setting: Automate file upload form, configure autoresponder with thank-you and consent automation.
8. Dropbox API
- Feature/Setting: Automate upload requests to guests via “File requests” API, direct uploads into structured branded folders.
9. OneDrive API
- Feature/Setting: Automate file requests and notifications with Graph API, route media submissions to designated media folders.
10. Google Drive API
- Feature/Setting: Automated folder creation and upload permission via Drive API, distribute secure upload links post-tour.
11. SurveyMonkey
- Feature/Setting: Automate survey with file upload and feedback, distribution integrated by API workflow automation.
12. HubSpot
- Feature/Setting: Automate post-experience workflows, email/SMS with media request, integrate with CRM records.
13. ActiveCampaign
- Feature/Setting: Automate “After-Tour” sequence with media call-to-action, track engagement, trigger follow-ups.
14. Salesforce Marketing Cloud
- Feature/Setting: Automate personalized media request journey via API, triggered by object events.
15. Zoho CRM
- Feature/Setting: Automates workflow sending upload link, tracks submission, automates routing to marketing team.
16. Slack
- Feature/Setting: Automate Slack notifications to internal staff when media is uploaded, using Incoming Webhooks and Workflow Builder.
17. Discord
- Feature/Setting: Automate guest-specific invites or upload channels for real-time media sharing, automate moderation.
18. Facebook Messenger Platform
- Feature/Setting: Automate media submission requests through Messenger bot, configure Send API and Response Handlers.
19. Instagram Graph API
- Feature/Setting: Automate DMs requesting media sharing/tagging, monitor hashtag-driven UGC via Webhook Subscription.
20. Zapier
- Feature/Setting: Automate cross-platform triggers; e.g., automate moving media submissions from webforms to storage, CRM, and marketing automation.
21. Microsoft Power Automate
- Feature/Setting: Automates email/SMS notifications, guests’ file submissions flow to SharePoint, assign review tasks.
22. Airtable
- Feature/Setting: Automate collection of file links or attachments via forms; automate tagging and workflow steps for review/publishing.
Benefits
1. Automates sender and follow-up of media requests at ideal times, increasing response rates.
2. Eliminates manual chasing, standardizing and automating content intake and rights management.
3. Accelerates automated aggregation and distribution of guest-generated content for digital channels.
4. Enhances SEO/social proof by automating timely collection and automatedly utilizing UGC.
5. Automating the process improves post-tour guest engagement and incentivizes repeat business.