Loyalty program reward notifications

Purpose

1.1. Automate the delivery of loyalty program reward notifications to customers in a fishing store, ensuring real-time engagement, promoting repeated purchases, and fostering customer retention through automated alerts on exclusive offers, points milestones, and reward issuance.
1.2. Automate reward awareness at critical touchpoints to keep fishing gear customers informed of earning and redemption opportunities, campaign launches, expiry reminders, and special member-only fishing events or contests.
1.3. Enable automating notifications using a diversity of communication channels and platforms, integrating core retail and CRM systems to streamline customer engagement and automate outreach without manual intervention.

Trigger Conditions

2.1. Automating issuance of notifications when customer point balances cross predefined thresholds.
2.2. Automatedly sending alerts upon earning or redeeming rewards or achievement of specific loyalty program tiers.
2.3. Automation triggers when loyalty campaign dates activate, or when new reward items are added to the program.
2.4. Automating expiry notices when unused rewards or points are nearing expiration.

Platform Variants

3.1. Twilio SMS
• Feature/Setting: Automated messaging using Twilio Programmable SMS API; configure webhook to send reward notifications when triggered by CRM events (e.g., POST to /Messages endpoint with dynamic text variables).
3.2. SendGrid Email
• Feature/Setting: Automate transactional emails with SendGrid Mail Send API; use dynamic templates to populate customer name, earned rewards, and expiry dates.
3.3. Mailchimp
• Feature/Setting: Use Mailchimp Automation Journeys; trigger on reward events by syncing CRM tags to automated email flows.
3.4. WhatsApp Business API
• Feature/Setting: Automate notification sending using WhatsApp Cloud API; configure automated templated messages for reward campaigns.
3.5. ActiveCampaign
• Feature/Setting: Automated email, SMS, and push notification workflows; configure with rewards tag automations tied to CRM triggers.
3.6. Klaviyo
• Feature/Setting: Automate flows for reward notifications using metric-triggered flows (e.g., Points Awarded event).
3.7. HubSpot
• Feature/Setting: Automate workflow triggers via CRM property changes (e.g., Loyalty Tier Update) sending emails/SMS via Twilio or integrations.
3.8. Shopify
• Feature/Setting: Automate in-store notifications using Shopify Flow; trigger on customer tag/loyalty app webhook integration.
3.9. Zendesk
• Feature/Setting: Automate notification tickets or triggers using Zendesk Triggers upon loyalty program milestone achieved.
3.10. Salesforce Marketing Cloud
• Feature/Setting: Automate Loyalty Cloud or Journey Builder triggers based on custom loyalty activities.
3.11. Pipedrive
• Feature/Setting: Automate loyalty updates and send custom notifications using workflow automations.
3.12. Intercom
• Feature/Setting: Automate automated messaging via Intercom Series with customer data from loyalty programs.
3.13. Oracle Responsys
• Feature/Setting: Automate reward notification campaigns with Program Orchestration and event triggers from loyalty system.
3.14. Braze
• Feature/Setting: Automate personalized push/email/SMS using Braze Canvas with reward-activity event input.
3.15. Iterable
• Feature/Setting: Automation via Workflow Studio for reward threshold triggers; personalize content with dynamic fields.
3.16. Customer.io
• Feature/Setting: Automate event-triggered campaigns for reward milestones with API event ingestion.
3.17. Viber
• Feature/Setting: Automate sending loyalty updates via Viber Business Messages API, using CRM integration for automated alerts.
3.18. Telegram
• Feature/Setting: Use Telegram Bot API to automate sending messages about new rewards or expiring points.
3.19. Zoho CRM
• Feature/Setting: Automate workflow rules to send emails/SMS based on loyalty program updates using Zoho CRM Actions.
3.20. Freshdesk
• Feature/Setting: Automated ticket creation or notifications with Freshdesk Automation—triggered by loyalty program webhooks.
3.21. Google Firebase
• Feature/Setting: Automate push notifications with Firebase Cloud Messaging on reward update events via API.

Benefits

4.1. Automates consistent, timely customer engagement, maximizes program participation, and reduces manual workload.
4.2. Automated reward communication helps fishing stores retain loyal customers, improve lifetime value, and generate positive word-of-mouth through streamlined, data-driven automations.
4.3. Automation across these platforms ensures notifications are sent using customers’ preferred channels, enhancing brand value and customer experience in the fishing gear retail segment.
4.4. Enables further automation of analytics and campaign optimization using event data from automated notifications, supporting deeper insight into loyalty program efficacy.