Customer Relationship & CommunicationPurpose
1.2. Automates the sending of timely, personalized reminder emails or SMS to customers, nurturing leads, and reducing lost revenue.
1.3. Increases conversion by automating engagement and providing incentives, such as discount codes, for cart recovery.
1.4. Personalized automation aids brand trust, boosts customer retention, and maximizes each marketing dollar spent.
Trigger Conditions
2.2. Automation is triggered after tracking customer session inactivity or cart abandonment event via integrated e-commerce backend.
2.3. Additional automation triggers: failed payment attempt, session expiration, or leaving mid-checkout.
Platform Variants
3.1. Twilio SMS
• Feature/Setting: Configure Twilio Programmable SMS API; use “messages.create” to automate SMS reminders with variables (customer name, cart link).
3.2. SendGrid
• Feature/Setting: Automated triggered emails via Dynamic Templates and Mail Send API endpoint.
3.3. Mailchimp
• Feature/Setting: Customer Journey automation; triggers for abandoned cart detected from e-commerce integration.
3.4. Klaviyo
• Feature/Setting: Flow automation using “Abandoned Cart” flows with drag-and-drop logic builder.
3.5. ActiveCampaign
• Feature/Setting: Automation builder; use “Start trigger: Abandons cart” to automate personalized email campaigns.
3.6. Shopify Flow
• Feature/Setting: “Cart Abandoned” trigger, automatedly sends notifications using built-in or third-party message integrations.
3.7. WooCommerce
• Feature/Setting: Automate workflows with WooCommerce Abandoned Cart plugin and REST webhook support.
3.8. Hubspot
• Feature/Setting: Workflows automation: trigger on cart abandonment properties, automate email and SMS reminders.
3.9. Salesforce Marketing Cloud
• Feature/Setting: Journey Builder; automation triggered by event entry and Dynamic Email or SMS send blocks.
3.10. Omnisend
• Feature/Setting: Automation flows for “Abandoned Cart” with multi-channel outreach (email, SMS, push notification).
3.11. Moosend
• Feature/Setting: Drag-and-drop automation builder; trigger: “Cart is Abandoned”, follow-up sequence with email/SMS APIs.
3.12. Drip
• Feature/Setting: Automated workflows; e-commerce trigger detects abandoned cart, sends emails/SMS via Drip API.
3.13. Vero
• Feature/Setting: Campaign automation setup; triggers configured for cart abandonment and batch-deliver reminders.
3.14. Intercom
• Feature/Setting: Custom bots and ongoing automated messaging after cart-related events, integrated with e-commerce data.
3.15. Postmark
• Feature/Setting: Triggered transactional emails; initiate via HTTP API POST upon cart abandonment event.
3.16. Mandrill
• Feature/Setting: API-driven transactional email automation, triggered by webhook from cart platform.
3.17. Braze
• Feature/Setting: Canvas automation; custom events for abandoned carts trigger multi-channel messaging.
3.18. Gorgias
• Feature/Setting: Automated responses set up for “Cart Abandonment” tickets, integrates with SMS or email channels.
3.19. Sendlane
• Feature/Setting: Behavior-based automation templates; “Abandoned Cart” automation triggers a sequence.
3.20. SMSBump
• Feature/Setting: Cart abandonment SMS automation with smart delay and segmentation for targeted reminders.
3.21. WooCommerce Zapier
• Feature/Setting: Automate “Abandoned Cart” event using Zapier’s WooCommerce integration for emails/SMS.
3.22. Pabbly Connect
• Feature/Setting: Automation workflow triggered from new cart abandonment, modular connections to email/SMS APIs.
Benefits
4.2. Automates lead nurturing with relevant, timely offers and reminders.
4.3. Reduces manual workload through end-to-end automation for customer recovery.
4.4. Enables multi-channel automating strategies to reach customers through their preferred communication method.
4.5. Improves customer satisfaction with personalized, automated messages, leading to higher retention and loyalty.