Purpose
1.2. Ensure every customer receives a prompt to leave a review, increasing feedback and social proof for the flower business.
1.3. Standardize engagement by automating reminders through multiple channels (SMS, email, messaging, web notifications).
1.4. Reduce manual follow-up tasks for staff, automatedly improving workflow efficiency and allowing focus on core retail operations.
1.5. Collect authentic customer experiences to enhance online reputation and enable automated quality monitoring.
Trigger Conditions
2.2. Automate scheduling to send review prompt X hours/days post order fulfillment.
2.3. Optional automation for excluding repeat review requests to same customer within a defined time frame.
Platform variants
3.1. Twilio SMS
• Feature/Setting: Use “Programmable SMS” API; configure automated SMS with dynamic merge fields (customer name, order ID, review link).
3.2. SendGrid
• Feature/Setting: Automate email review requests using “Marketing Automation” or “Transactional Email” API; trigger on order status webhook.
3.3. Mailchimp
• Feature/Setting: Automate post-purchase journeys using “Customer Journeys”; connect e-commerce trigger "Order Completed".
3.4. Klaviyo
• Feature/Setting: “Flows” automation; setup trigger on “Placed Order” or “Fulfilled Order” event, send review email sequence.
3.5. Zendesk
• Feature/Setting: Use “Automations” to send satisfaction survey or review request email based on ticket/order closure event.
3.6. HubSpot
• Feature/Setting: Workflow automation; trigger “Order Completed” property; send personalized review email or SMS.
3.7. Salesforce
• Feature/Setting: “Process Builder” or “Flow Automation”; trigger on custom order object status, send review survey email.
3.8. Shopify
• Feature/Setting: Use “Flow” app automation; trigger on order fulfillment; send app-based or integrated email/SMS review prompt.
3.9. WooCommerce
• Feature/Setting: Webhook automation on “Order Completed”; connect to email service API to send review requests.
3.10. Google Forms
• Feature/Setting: API or Apps Script automation; generate unique review form links, send via email/SMS upon order completion.
3.11. WhatsApp Business API
• Feature/Setting: Automated message through WhatsApp API with review request template triggered from CRM or e-retail system.
3.12. Facebook Messenger
• Feature/Setting: Messenger Platform Send API; automate message with review request link upon order marked delivered.
3.13. ActiveCampaign
• Feature/Setting: “Automations” builder; trigger on custom field/order completion, send review survey via email/SMS.
3.14. Pipedrive
• Feature/Setting: Workflow Automation; trigger on deal/order status, send email/SMS asking for feedback or review.
3.15. Freshdesk
• Feature/Setting: “Automations & Scenarios”; automatically send ticket closure/review email on order resolved/closed.
3.16. Typeform
• Feature/Setting: Automated distribution of feedback survey using Typeform API integration triggered by order completed event.
3.17. SurveyMonkey
• Feature/Setting: Use SurveyMonkey API to automate personalized review survey send after order fulfillment webhook received.
3.18. Zapier
• Feature/Setting: Automated workflow (“Zap”); Connect POS/e-commerce “Order Complete” event to any email/SMS task.
3.19. Slack
• Feature/Setting: Use Slack API to automate internal notifications to staff about pending or received reviews for engagement follow-up.
3.20. Intercom
• Feature/Setting: Automated post-purchase messaging using Intercom “Series” or API trigger on order completion.
3.21. Google My Business
• Feature/Setting: Email/SMS automation with direct review link to Google My Business listing after purchase verification.
3.22. Infobip
• Feature/Setting: “Flow” automation to send omnichannel message (SMS, Viber, WhatsApp) review request on order status change.
Benefits
4.2. Automation reduces manual labor and human error in sending review requests.
4.3. Enables automating multi-channel engagement and boosts review rates.
4.4. Automated follow-up provides consistently timed communication, creating a standardized customer journey.
4.5. Automator tools support tailored feedback campaigns, delivering higher engagement and satisfaction.
4.6. Streamlined and automatable processes for retail staff, freeing resources for floral service excellence.
4.7. Automatedly builds brand credibility and trust with new customers.