Trade show or event follow-up campaigns

Purpose

1.1. Automate post-trade show or event follow-up campaigns to nurture leads, accelerate sales cycles, and increase customer engagement in the food processing equipment wholesale manufacturing sector.
1.2. Automate personalized communication, distribute marketing assets, schedule demos, assign leads to sales reps, and monitor campaign performance.
1.3. Enable automated segmentation based on attendee interest, product demos, and booth interactions for highly targeted re-engagement.

Trigger Conditions

2.1. Automated import of new lead/contact list from trade show badge scans or event registration exports.
2.2. Triggered on completion of a trade show/event or upon receiving new attendee interaction data.
2.3. Manual trigger via API when booth staff tags leads as requiring follow-up.
2.4. Automatedly triggered from CRM activity records or marketing form submissions post-event.

Platform Variants

3.1. Salesforce
• Feature/Setting: Process Builder or Flow Builder; automate new lead campaigns and auto-assign follow-up tasks to reps.
3.2. HubSpot
• Feature/Setting: Workflows; automate emails, lead scoring, and smart content delivery after importing event attendee lists.
3.3. Mailchimp
• Feature/Setting: Customer Journeys; automate audience segmentation and timed email series for attendee lists.
3.4. Microsoft Dynamics 365
• Feature/Setting: Automated Campaigns; trigger lead nurturing series for imported event contacts via Power Automate.
3.5. Zoho CRM
• Feature/Setting: Workflow Rules + Campaigns module; automate lead assignment and autoresponders post trade show.
3.6. ActiveCampaign
• Feature/Setting: Automations; trigger post-event sequence based on tag or list import.
3.7. Marketo
• Feature/Setting: Smart Campaigns; automate lead engagement via batch and triggered campaigns post-event.
3.8. Pipedrive
• Feature/Setting: Workflow Automation; automate task creation, email follow-ups and status updates for event leads.
3.9. SendGrid
• Feature/Setting: Automated Email API; send sequences and track responses for lead lists.
3.10. Twilio
• Feature/Setting: Programmable Messaging API; automate SMS reminders and follow-ups to event attendees.
3.11. Constant Contact
• Feature/Setting: Email Automation; automate time-based campaign sending to event contact segments.
3.12. Freshsales
• Feature/Setting: Sales Sequences; automate follow-up reminders and email drip campaigns after trade shows.
3.13. Google Sheets
• Feature/Setting: Apps Script automation; trigger workflows upon row updates from badge scan imports.
3.14. Intercom
• Feature/Setting: Series automation; automate multichannel sequences for event leads.
3.15. Outreach
• Feature/Setting: Sequences; automate personalized outreach flows for imported trade show leads.
3.16. Pardot
• Feature/Setting: Engagement Studio; automate nurture paths for conference or expo attendees.
3.17. Klaviyo
• Feature/Setting: Flows; automate audience segmentation and personalized post-event emails.
3.18. Slack
• Feature/Setting: Workflow Builder; automate notifications to internal teams upon new event lead imports.
3.19. Trello
• Feature/Setting: Butler Automation; automate card creation for each new event contact for pipeline tracking.
3.20. Monday.com
• Feature/Setting: Automations; trigger board updates or notification flows upon new trade event tasks or leads.
3.21. WhatsApp Business API
• Feature/Setting: Automated messaging campaigns; send personalized post-event messages to contacts.

Benefits

4.1. Drastically reduce manual follow-up work for sales and marketing.
4.2. Accelerate the speed and consistency of attendee engagement and lead nurturing.
4.3. Automate accurate tracking—ensuring no lead is missed in the pipeline.
4.4. Automates personalized outreach, boosting conversion rates and ROI.
4.5. Enables cross-channel automation for maximum attendee reach.
4.6. Facilitates measurable, automated analytics for campaign effectiveness.
4.7. Scale follow-up campaigns across multiple events and markets, automatedly growing the business.